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> Apple will stop reporting how many iPhones, Macs and iPads it sells each quarter, beginning with the December quarter, Apple CFO Luca Maestri said on the comp
by nodesocket 8y ago
> Apple will stop reporting how many iPhones, Macs and iPads it sells each quarter, beginning with the December quarter, Apple CFO Luca Maestri said on the company’s earnings call Thursday.
> "If you look at our net income during the last three years, if you look at our stock price in the last three years, there’s no correlation to the units sold in any given period."
As a shareholder, this strikes me as a bit strange and concerning. Why stop reporting how many of each product you sold? It suggests that moving forward sales and business is going to decline and they are trying to be more opaque and hide this fact.
- IBM 8y agoIt will force the market to stop viewing them as a hardware company like Dell or HP and instead view them as the ecosystem company they are. That's why they're doing it.