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My take is that the purpose is not to actually close a sale before building, but to make sure that you could actually close a sale. The article makes the corre
by galvarez800 8y ago
My take is that the purpose is not to actually close a sale before building, but to make sure that you could actually close a sale.
The article makes the correct point that many people confuse "being sort of close to closing a sale" with actually closing a sale, and these people may waste time building a product that clients are only sort of interested in but aren't willing to actually pay for.