9 ms·
Ask HN: Paid app to free and Patreon?
I’ve got a paid Mac app that was mildly successful for a time, but trickled off. I’m considering making it free, and creating a Patreon account/blog to talk about technical issues and let patrons ask for specific features. Maybe it could even be open-source — I’m flexible.
I’d also be willing to sell sponsorships to companies, if any were interested (though I have no idea if any would be). Everybody hates ads but done well I’ve seen them work, when they’re not annoying.
Another option is making the app free, and then using an IAP to enable advanced features. Honestly, the part I hate most about that is the complexity I’d have to add to the software. I’d rather just give everybody all the features, and let people who want to financially support me do that. I don’t know how the economics would compare, though.
What other considerations should I have, for this type of change? What am I forgetting? What other alternatives should I consider, to try to monetize an app so I can keep working on it? Has anyone done this, and how did it work out for you?
- bemmu 8y agoIf you have a natural way to charge money, I would be surprised to see ads work better than that. IAP may work even better though, but I can see how that might be more work to add than you'd be willing to put in if it isn't making much money anymore. What I'd be most curious about is why were people discovering your app before, why did that change?
- deleted 8y ago[deleted]
- ohadron 8y agoFirst try to analyse what happened to your revenue stream - did something break in the marketing funnel? New competitors? The problem your app solves doesn't exist anymore? Incompatibility with newer hardware/OS? Once you have the answer to that it will be easier to define possible paths forward. Patreon + blog is a totally different product which will in turn attract (or not) a different market. Another option for monetisation you didn't mention is a subscription plan, which is what many apps do today (Just a few open right now on my computer - Todoist, Notion, Slack, Sketch).
- jesterjester 8y agoI wonder if there is an app that handles the "VC" side like gofundme but for software startup funding? Patreon takes a huge chunk of money, so might not be ideal for this.
- rofo1 8y agoPatreon takes 5% according to https://support.patreon.com/hc/en-us/articles/204606125-How-do-you-calculate-fees- https://support.patreon.com/hc/en-us/articles/204606125-How-... I don't think 5% is unreasonable for what they offer. It seems fitting.
- jesterjester 8y agoI think it's unreasonable for my idea. They don't offer much.
- mch82 8y agoCan you share what people use your app for? Can you quantify “mildly successful”, “for a time”, and “trickled off”?
- wild_preference 8y agoAds in desktop software are dead. Also, just think of the amount of serious, transient eyeball traffic you'd need which sounds like an unlikely demographic for a Mac app. Especially if you think these same people would be interested in your Patreon. You'd basically have to burn all goodwill to make a few pennies off them. The only reason ads make a little money on mobile is because of the lack of adblocker penetration + low tech-savviness + compulsive mobile games. When was the last time you even used a desktop app with ads? Donations aren't a source of income. Though I encourage you to try a tip jar like Patreon just to see how vanishingly impossible it is. Sounds like you're still deciding if you even are trying to make money. But make no mistake: you won't luck into money by writing cool blog posts and building free features that people ask for. Building a revenue channel into your application with IAP sounds like the only thing that has a shot and the only thing that might align with your goals.
- mikekchar 8y ago> Donations aren't a source of income. Though I encourage you to try a tip jar like Patreon just to see how vanishingly impossible it is. While I agree wholeheartedly with what you said, I still wonder about if Patreon might be a reasonable way to charge for services. There are at least a few people making a living off of Patreon. Of course, I've not really heard of anyone scaling it beyond that. It's possible to make a non-trivial amount of money, though. What I really wonder is whether or not you could somehow look at Patreon as a normal payment processor for a recurring service. Possibly it's not appropriate for a non-service related piece of software (why am I paying monthly?). But if you had a service attached, I'm not really sure it's such a bad idea. I seem to remember they take 5%, which is not that bad as a payment processor with the benefits they provide. In fact, that's essentially what Youtube people are doing: sign up to my Patreon and I will make recurring videos. But, the main point is that "I might write blog posts and you get to vote on new features" is not a business plan. Why do I want to spend a monthly fee? Writing new features might be a business plan (For example, Tarn Adams makes between $7-8K a month on Patreon for his work on Dwarf Fortress). However, you need to have an audience that wants new features and is willing to pay for them.
- 8y ago
- conta 8y agoI have an open-source app called stretchly (https://github.com/hovancik/stretchly https://github.com/hovancik/stretchly) and I allow people to support it via paypal or patreon. I ask people to support me by becoming my patron on Patreon as Menu item. Right now it brings me 11$/month (https://www.patreon.com/hovancik https://www.patreon.com/hovancik) and it goes up and down. I could do better by engaging more with people, I guess (in past some people donated when I fixed their issue very quickly). Over time, some people also donated on paypal (5-15$ a time). I am thinking to add "premium" features: users can access them after auth via patreon or github (if they contributed). Premium features will be just some sugar, nothing that normal user could not do. I also have newsletter where I try to bring some app related stuff that people might enjoy. some tips: - watch for mentions of your app on social media and interact - ask for support, if people like your app they will help - being open-source also helps
- humanetech 8y agoNice project, conta! I just added it to awesome-humane-tech [0] in the Health section. [0] https://github.com/engagingspaces/awesome-humane-tech https://github.com/engagingspaces/awesome-humane-tech
- conta 8y agoThanks a lot!
- dvh 8y agoI have mildly successful Android app (10k installs, 150 DAU) with IAPs for cosmetics and mini games and I show "ad" on every start to support me on patreon. In last 3 months I made $15 via IAPs and $0 on patreon. I use patreon as blogging platform on daily development progress but I think it's pointless and I'll soon stop doing it, but I'll keep it there just in case.
- vbsteven 8y agoLast time I checked the creator of VueJS is making some money from Patreon. But his monthly Patreon revenue is less than what a typical freelance software dev makes and he's the creator of the second most popular frontend JS framework, so I don't see that much potential for making a living on Patreon from niche mac apps. If your app is adding value I would keep charging real money for it. Maybe check out a software subscription model for support and updates. I like what Jetbrains is doing for their IDE's where you pay a fee for a specific version and 1 year support & updates. After that 1 year you can continue using the same version, or pay again to get another year of updates and support.
- ohadron 8y agoEvan You makes 180k/year just from Patreon, excluding additional gigs such as speaking at conferences. (https://www.patreon.com/evanyou/overview https://www.patreon.com/evanyou/overview) Some more about his business model: https://blog.patreon.com/vue-js-creator-evan-you https://blog.patreon.com/vue-js-creator-evan-you
- vbsteven 8y agoYes, and it took him 2 years as the developer of one of the biggest JS frameworks with thousands of users to reach that level. And even then, over 80% of his Patreon comes from 3 backers at 2000/mo and 18 backers at 500/mo. I assume those are all companies. The revenue he has from individual users is peanuts.
- danieltillett 8y agoPatreon only really works if you have a personal following. People need to know that their contributions are going to someone real and who they respect.
- golergka 8y agoWhat's your primary motive in making the app open source? Personally, I would open-source 90% of the app (for example, it's core functionality in console form), but still leave it so you still have to buy the GUI packaged version from the store or easily set up your own build environment. It would mean that a developer can easily run your app for free, fork and fix issues, but a typical user has to pay - so you retain your revenue source.
- macappthrowaway 8y agoInteresting question. I'd say there's several benefits that I see, and I'm not sure of their relative priorities. - Be able to develop in the open. Every problem I have (like for StackOverflow) requires me to fully extract an MCVE -- and half the time, extracting a feature causes the problem to go away, for no apparent reason. It would be a big help to be able to just say "with open-source project X, I tried doing Y, and it fails with Z". - Be able to use many of the online tools that are free for open source. - Let other people help, if they want (including porting to other OSs, which I will probably never have time to do well). - Let people use pieces of it in their own projects (like as libraries). - Longevity. Closed-source apps basically all die, eventually. It would be great to be able to give users confidence that it won't just disappear if I get hit by a bus tomorrow. I agree that the "open-source it, and keep a paid version in the app store" sounds very appealing, but my worry is that it only takes one developer to set up a build environment and compile it, to remove all of my revenue stream.
- saluki 8y agoI would look at adding new features and maybe adjusting pricing, test a sale price for the new version. What is your target audience? I would spend some time writing blog posts on how your app can help them. Maybe give away some copies/keys on podcasts that your target audience listen to. If that doesn't spark sales maybe go free with IAP. I would do this as a last resort. I think you'd do better being paid. Maybe introduce a free trial period if you don't already. I don't think ads or patreon will make any significant revenue.
- needz 8y agoI have a free social network app that makes $122/month on Patreon[0] (from 43 patrons). Userbase is about 3.4k with ~200 DAU. I offer in-app recognition and the ability to vote monthly on what features I work on. I won't be quitting my job, but it's nice to not have to pay for servers and marketing out of pocket. 0: https://www.patreon.com/pindigo https://www.patreon.com/pindigo
- mooreds 8y agoThanks for sharing real world numbers. And congrats, sounds like you have a success on your hands (not every project needs to be a home run, and like you said, it's great to have it be a source of income rather than a drain).
- DrNuke 8y agoMaybe sell a code-like template of your app with a short tutorial for devs? If your own app trickled off on the market, its direct value is marginal now and clones will not hurt much while you get money from sharing knowledge & tricks.
- bayesian_horse 8y agoI wouldn't recommend Patreon or anything similar in your situation. Basically you need to compare your app income to the additional work it takes to keep customers happy and buying. And at some point you might just as well open source it and move on... It seems as if Donations don't work for most Open Source projects. Even when they do, it's often almost a B2B like relationship.
- macappthrowaway 8y ago> Even when they do, it's often almost a B2B like relationship. Lots of people are saying something to this effect, like it's a bad thing, but why? I'd be perfectly happy for businesses to pay me. Maybe even happier, because they have lots of money, and are willing to spend it.
- soylentgraham 8y agoIf you're trying to make a living from the app (I don't think the post is too clear), I found my only success with a unity plugin was to release it for cheap/free to build users and charge for new features at freelance rates. People who REALLY need features are businesses or projects who have money and usually a deadline. At one point I was making maybe 1k/month from sales and 3k in feature inplementations. (Helps that I also freelance so not a big jump in terms of my day to day flow) Not crazy, but I was also freelancing at the same time. The real time drag is supporting the free users. The people paying for features and using the plugin commercially were a lot more competent. TLDR: build free reputation & word of mouth, then go B2B. Obviously depends on the target audience
- macappthrowaway 8y ago> If you're trying to make a living from the app (I don't think the post is too clear), Agreed, I was ambiguous on this point. It would be nice to make a living from it (of course!), but I've got other apps in my brain that need building, and other types of work that I do, so it's not necessary. I don't have all my eggs in this basket. Let's say: in order to be more than a hobby, a program has to be financially self-sustaining. For some software, that can mean enough to spend 10 hours a week on it, and for other software, it might mean enough to hire a team of 50 people to work on it full-time. Below about 10 hours/week, though, and it starts to lose the ability to be called self-sustaining. There's just not enough hours to take on significant work. > I found my only success with a unity plugin was to release it for cheap/free to build users and charge for new features at freelance rates. This is a great and helpful data point.
- wodenokoto 8y agoIf you move to a Patreon model, it seems like what you will be selling is more of a dev blog / newszine centered around a tool, rather than the actual tool. If you are good at writing and teaching, maybe that is a good direction to move. > I’d rather just give everybody all the features, and let people who want to financially support me do that. I don’t know how the economics would compare, though. Have you thought about the sublime text model? Give people unlimited evaluation period with occasional nagging.
- drieddust 8y agoDerek Banas produces high quality educational videos[1] and he is not able to meet a modest goal of $500 per month on Patreon[2]. [1] https://www.youtube.com/channel/UCwRXb5dUK4cvsHbx-rGzSgw https://www.youtube.com/channel/UCwRXb5dUK4cvsHbx-rGzSgw [2] https://www.patreon.com/derekbanas https://www.patreon.com/derekbanas This is just one data point but seems like when people have an option of not to pay, they won't pay.
- dangoor 8y agoMeanwhile, CGP Grey gets $19k+ every time he posts a video (though that's become pretty rare!) https://www.patreon.com/cgpgrey https://www.patreon.com/cgpgrey (Edit: I should note that I'm sure that Patreon has the same sort of long tail that everything else does... unless one is doing something unique and notable and gets discovered, Patreon is likely to produce little revenue, just like other revenue sources)
- dharmab 8y agoGrey also has other revenue streams- Ad revenue from YouTube, YouTube Red, podcast sponsorships, a merch store and some sort of office job related to media consulting. He's not all-in on Patreon.
- gallerdude 8y agoSource on the media consulting?
- dharmab 8y agohttps://standard.tv/pages/about https://standard.tv/pages/about
- drieddust 8y agoHmm, perhaps people are more interested in paying for Entertainment.
- 8y ago
- nprz 8y agoI'm always confused why a dev would use Patreon. Wouldn't it be a fairly simple task to set up your own website/blog with a donation feature and keep 100% of the donations?
- JeremyBanks 8y agoI don’t donate to those. Almost nobody does. I donate when it’s through a trusted service like Patreon. Many creators have observed this when they moved over.
- daveFNbuck 8y agoPatreon has had some pretty major fuck ups over the years. How can you consider them a trusted service?
- WJW 8y agoThey have also facilitated many more donations that have gone extremely smoothly. The choice here is between an entirely unproven (homemade) service and one with an 99%+ successful service. It does not seem like a very hard choice to me...
- daveFNbuck 8y agoThey have a 1% donation failure rate? That's terrible. I was just referring to their recent data losses and terms of service changes. I'm much more willing to trust PayPal at this point.
- chime 8y agoNetwork effect. I already have a Patreon account hooked up with my payment info. I subscribe to 10-12 different people I like. Adding one more is trivial. Signing up for a whole new service with payment info for a single content creator is a lot of commitment.
- 8y ago
- sfaruque 8y agoHave you considered contacting the people behind Setapp (https://setapp.com/developers https://setapp.com/developers)
- macappthrowaway 8y agoYes, I've considered asking them how developers make any money with their system. They collect $9.99/month (or less), and you get a fraction of that. There's 200+ apps. Their webpage is notably lacking any concrete numbers or policies (like how many users they have, what their take is, or how they compute your share), but I just don't see any way this could amount to much money for developers.
- deleted 8y ago[deleted]