"just a mom'n'pop. But we knew our customers" There was no illusions then. Now, however, people often think of big companies in an abstract way. The "you're ju

"just a mom'n'pop. But we knew our customers" There was no illusions then. Now, however, people often think of big companies in an abstract way. The "you're just a number" way. And they are a number, but not just an equal customer number, but instead a "value as a customer" way.