"and there is no high barrier to entry to compete" My gosh. Facebook and Google are printing billions - don't you think that there would be massive money pour

"and there is no high barrier to entry to compete" My gosh. Facebook and Google are printing billions - don't you think that there would be massive money pouring in to take a slice of that pie if it were possible? Google has a scale that makes them essentially unassailable. Even Microsoft can hardly make a dent. Facebook, a little different due to network externalizations. They are not like traditional monopolies, but they are de-facto monopolies. Google can bias search outcomes to favour any of their businesses, and this is a problem. Essentially, they shouldn't be allowed to verticals into any of it - in much the same way carriers shouldn't be allowed to own cable or entertainment business. They can be owned by the same parent, but they can't be in the same business. Facebook is a less essential resource and so many already do without it, it's likely on the decline I don't think we need to touch that one.