I disagree. Expedia has long had an option to innovate and really improve their offering, instead they chose to rest on their laurels and milk the customers. I

I disagree. Expedia has long had an option to innovate and really improve their offering, instead they chose to rest on their laurels and milk the customers. I see it as a good thing that Google moves into the space and will give it some serious shake-up. On the aside I just can't wait till the Ticketmaster's monopoly is disrupted.