5 ms·
Highly targeted advertising in the daily reminder email. They basically know your deepest darkest secrets that you don't want to publish widely. Email CPM ran
by pkaler 16y ago
Highly targeted advertising in the daily reminder email. They basically know your deepest darkest secrets that you don't want to publish widely.
Email CPM ranges from $10/CPM to $100/CPM depending on targeting. http://archive.newsmax.com/mediakit/newsmaxemail_rates.cfm http://archive.newsmax.com/mediakit/newsmaxemail_rates.cfm
I'd imagine people would put health and financial matters in their private journal.
- hugh3 16y agoIf I were they, I'd steer clear of directly targeting ads towards private matters discussed in the diary. Creep your customers out too much and they won't come back.
- primigenus 16y agoHow do you handle intent though? When I see that email my goal is to write a new entry, not click on an advert for Deepest Darkest Secrets (TM). To fix the intent problem, perhaps showing relevant ads while you're writing could make sense. If I'm writing about health and financial matters, that stuff's in my head and I might be coerced into clicking on a related ad.