Anti-creepy things that Eric Schmidt has said, but don't get press: Q: How does Google think generally about leveraging user data, both to better target ads an

Anti-creepy things that Eric Schmidt has said, but don't get press: Q: How does Google think generally about leveraging user data, both to better target ads and how to stay competitive with those like Facebook and Microsoft and Yahoo that are leveraging data possibly more so than what Google is today? And I think this is particularly relevant for using search data for your display business but, would love to get your thoughts on that. Eric Schmidt: "We have a pretty strong opinion that we're not going to do very much of it. The reason is that we take our end-user data privacy incredibly seriously and the trust that people have with respect to giving us that information, both their search histories as well as other pieces of information, they get very upset, very, very quickly if we, in their view, misuse it. "So, what we typically tell people is we're not going to do the kinds of things that you could do with this, in particular use it to generate sort of strange ads against your history and things like that, without your explicit permission. And we probably, in many cases, won't do it forever." --Q3 2010 Earnings Call, October 14, 2010 http://www.123jump.com/earnings-calls/Google-Q3-Earnings-Call-Transcript/41199/281 http://www.123jump.com/earnings-calls/Google-Q3-Earnings-Cal... And this was a conversation with investors, not privacy advocates.