A lot can be done with such vast amounts of information. Don't you remember the AOL search data fiasco? Or how the Netflix ratings data can strongly correlate

A lot can be done with such vast amounts of information. Don't you remember the AOL search data fiasco? Or how the Netflix ratings data can strongly correlate to one's lifestyle choices? Both of those data sets were "anonymized" before release -- just think of the damage data directly attached to a person could do to them.