This kind of apology for a problematic change misses how allowing small changes eventually normalizes the change[1], allowing another similarly "small" step to

This kind of apology for a problematic change misses how allowing small changes eventually normalizes the change[1], allowing another similarly "small" step to be taken in the future. Today it's "just the sign-in page"; tomorrow it will expand to cover something else because "it's already something you're used to using on the sign-in page". It's rare for major changes to arrive all at once. Small steps are taken, with each eventually becoming the new normal that allows another small step to be taken[2]. This isn't always intentional - each small step can seem rational at the time, in isolation. [any replies complaining about "slippery slopes" will be ignored; the normalization of deviance does not mean change necessarily will follow, just that normalizing incremental changes allows people to support changes without noticing the larger picture] [1] https://en.wikibooks.org/wiki/Professionalism/Diane_Vaughan_and_the_normalization_of_deviance https://en.wikibooks.org/wiki/Professionalism/Diane_Vaughan_... [2] https://en.wikipedia.org/wiki/Overton_window https://en.wikipedia.org/wiki/Overton_window