3 ms·

i don't think it's very reasonable to expect a response rate greater than 10% without pre-established connections. for that reason, i'd highly recommend creati

i don't think it's very reasonable to expect a response rate greater than 10% without pre-established connections. for that reason, i'd highly recommend creating a list of the bloggers you covet and following their twitter feeds. i'm constantly building rapports with bloggers that could one day prove valuable. i don't need their help right now, but it's never too early to start engaging with them. my advice for the actual message: -spend as much time on your subject line as the body of the message -keep the message as concise as possible -think about why it would interest them hope that helps! -adam

sammville 16y ago
Thanks Adam,i have included the actual email i sent to them. What do you think?
- sammville 16y ago
  Hello, I am Samuel, CEO of Adclays Advertising. Adclays is a system built for publishers to sell ad spaces directly to advertisers with the industry lowest fee of 15% and it gives more control to the publishers. Publishers can choose between CPM or tenancy pricing and have total control of their zone. We are currently in Beta and need users to test our system. We currently have some publishers using the system. Beta users would use the site for free without fees and would get other incentives when we launch. You can check out the website and our press kit at: http://adclays.com/company/press/kit.php http://adclays.com/company/press/kit.php If you have any questions, please mail me. Looking forward to hearing from you. Thanks.
  - thewordpainter 16y ago
    You'll have a ~0% response rate if you copy & paste the same generic letter to the bloggers. you have to personalize the note. if i was a blogger, i would stop at "hello" --> you don't even know my name? also, keep in mind that these are bloggers. they're not your grey-haired journalists. you don't need to sound robotic. my best advice would be to write a conversational note.
  - thewordpainter 16y ago
    two thoughts to your wording choice: "We are currently in Beta and need users to test our system." need users sounds like you're begging. you should exude confidence. "Beta users would use the site for free without fees and would get other incentives when we launch." that's a waste of a sentence. i'd say make the note shorter or talk about what makes you unique. sorry about being harsh. hope it helps!
    - sammville 16y ago
      Thanks for the advice. Noted the points.

sammville 16y ago

Thanks Adam,i have included the actual email i sent to them. What do you think?

sammville 16y ago
Hello, I am Samuel, CEO of Adclays Advertising. Adclays is a system built for publishers to sell ad spaces directly to advertisers with the industry lowest fee of 15% and it gives more control to the publishers. Publishers can choose between CPM or tenancy pricing and have total control of their zone. We are currently in Beta and need users to test our system. We currently have some publishers using the system. Beta users would use the site for free without fees and would get other incentives when we launch. You can check out the website and our press kit at: http://adclays.com/company/press/kit.php http://adclays.com/company/press/kit.php If you have any questions, please mail me. Looking forward to hearing from you. Thanks.
- thewordpainter 16y ago
  You'll have a ~0% response rate if you copy & paste the same generic letter to the bloggers. you have to personalize the note. if i was a blogger, i would stop at "hello" --> you don't even know my name? also, keep in mind that these are bloggers. they're not your grey-haired journalists. you don't need to sound robotic. my best advice would be to write a conversational note.
- thewordpainter 16y ago
  two thoughts to your wording choice: "We are currently in Beta and need users to test our system." need users sounds like you're begging. you should exude confidence. "Beta users would use the site for free without fees and would get other incentives when we launch." that's a waste of a sentence. i'd say make the note shorter or talk about what makes you unique. sorry about being harsh. hope it helps!
  - sammville 16y ago
    Thanks for the advice. Noted the points.