4 ms·

I love WePays brass balls in pulling this stunt. Shows that they know how to hustle and get attention without spending butt loads in marketing haha. They've go

• jtheory 16y ago
  I'm not sure what they're actually risking here, besides a stern talking-to by a security guard, and maybe some sour looks from PayPal execs. Does that take brass balls, really? [Now if the block of ice mysteriously slid out onto the stage during the keynote....] I personally have been soured on the idea of "stunt" marketing since businesses started having the "moxy" to pay someone to tattoo the company logo on their head, or to run a "shockingly" racy or edgy ad during the superbowl. Etc.. This isn't among the worst by a long shot, of course, but... well, it's a big block of ice used to make a bad pun about an actually fairly nuanced topic, and doing stunts for press does set them in a fairly dubious crowd. Kudos to WePay if it does work out for the better, but I hope we don't see more of these.