3 ms·

How do i pitch bloggers? Advice please

3 points by sammville 16y ago

I built a site at www.adclays.com. Contacted about 10 bloggers but no one replied me. How do i do it right? Thanks HN members..

devmonk 16y ago
There is nothing on that front page of www.adclays.com that is standing out as a reason for people to contact you back. And you have wierd spacing on the periods there. You have a misspelling in the title of the page: http://www.adclays.com/publishers.html http://www.adclays.com/publishers.html and there is nothing on that page either that stands out as a reason to use you. You can't just put a big moneybag on the page and a screenshot of the login and have people knocking down your door.
- sammville 16y ago
  Hey thanks for the comment. I have corrected the misspelling of the page title.
billturner 16y ago
Here's some ways to maybe not do it wrong: * http://www.kungfugrippe.com/post/553751319/mustache-at-stake http://www.kungfugrippe.com/post/553751319/mustache-at-stake * http://mashable.com/2008/04/18/bad-pr-pitches/ http://mashable.com/2008/04/18/bad-pr-pitches/ * http://www.readwriteweb.com/archives/pitching_rww.php http://www.readwriteweb.com/archives/pitching_rww.php But without the text of your pitch, it's hard to say what went wrong.
- sammville 16y ago
  Thanks for the reply. Here is the text of the pitch.. Hello, I am Samuel, CEO of Adclays Advertising. Adclays is a system built for publishers to sell ad spaces directly to advertisers with the industry lowest fee of 15% and it gives more control to the publishers. Publishers can choose between CPM or tenancy pricing and have total control of their zone. We are currently in Beta and need users to test our system. We currently have some publishers using the system. Beta users would use the site for free without fees and would get other incentives when we launch. You can check out the website and our press kit at: http://adclays.com/company/press/kit.php http://adclays.com/company/press/kit.php If you have any questions, please mail me. Looking forward to hearing from you. Thanks.
thewordpainter 16y ago
i don't think it's very reasonable to expect a response rate greater than 10% without pre-established connections. for that reason, i'd highly recommend creating a list of the bloggers you covet and following their twitter feeds. i'm constantly building rapports with bloggers that could one day prove valuable. i don't need their help right now, but it's never too early to start engaging with them. my advice for the actual message: -spend as much time on your subject line as the body of the message -keep the message as concise as possible -think about why it would interest them hope that helps! -adam
- sammville 16y ago
  Thanks Adam,i have included the actual email i sent to them. What do you think?
  - sammville 16y ago
    Hello, I am Samuel, CEO of Adclays Advertising. Adclays is a system built for publishers to sell ad spaces directly to advertisers with the industry lowest fee of 15% and it gives more control to the publishers. Publishers can choose between CPM or tenancy pricing and have total control of their zone. We are currently in Beta and need users to test our system. We currently have some publishers using the system. Beta users would use the site for free without fees and would get other incentives when we launch. You can check out the website and our press kit at: http://adclays.com/company/press/kit.php http://adclays.com/company/press/kit.php If you have any questions, please mail me. Looking forward to hearing from you. Thanks.
    - thewordpainter 16y ago
      You'll have a ~0% response rate if you copy & paste the same generic letter to the bloggers. you have to personalize the note. if i was a blogger, i would stop at "hello" --> you don't even know my name? also, keep in mind that these are bloggers. they're not your grey-haired journalists. you don't need to sound robotic. my best advice would be to write a conversational note.
    - 16y ago

3 points by sammville 16y ago

I built a site at www.adclays.com. Contacted about 10 bloggers but no one replied me. How do i do it right? Thanks HN members..

devmonk 16y ago

There is nothing on that front page of www.adclays.com that is standing out as a reason for people to contact you back. And you have wierd spacing on the periods there. You have a misspelling in the title of the page: http://www.adclays.com/publishers.html http://www.adclays.com/publishers.html and there is nothing on that page either that stands out as a reason to use you. You can't just put a big moneybag on the page and a screenshot of the login and have people knocking down your door.

sammville 16y ago
Hey thanks for the comment. I have corrected the misspelling of the page title.

billturner 16y ago

Here's some ways to maybe not do it wrong: * http://www.kungfugrippe.com/post/553751319/mustache-at-stake http://www.kungfugrippe.com/post/553751319/mustache-at-stake * http://mashable.com/2008/04/18/bad-pr-pitches/ http://mashable.com/2008/04/18/bad-pr-pitches/ * http://www.readwriteweb.com/archives/pitching_rww.php http://www.readwriteweb.com/archives/pitching_rww.php But without the text of your pitch, it's hard to say what went wrong.

sammville 16y ago
Thanks for the reply. Here is the text of the pitch.. Hello, I am Samuel, CEO of Adclays Advertising. Adclays is a system built for publishers to sell ad spaces directly to advertisers with the industry lowest fee of 15% and it gives more control to the publishers. Publishers can choose between CPM or tenancy pricing and have total control of their zone. We are currently in Beta and need users to test our system. We currently have some publishers using the system. Beta users would use the site for free without fees and would get other incentives when we launch. You can check out the website and our press kit at: http://adclays.com/company/press/kit.php http://adclays.com/company/press/kit.php If you have any questions, please mail me. Looking forward to hearing from you. Thanks.

thewordpainter 16y ago

i don't think it's very reasonable to expect a response rate greater than 10% without pre-established connections. for that reason, i'd highly recommend creating a list of the bloggers you covet and following their twitter feeds. i'm constantly building rapports with bloggers that could one day prove valuable. i don't need their help right now, but it's never too early to start engaging with them. my advice for the actual message: -spend as much time on your subject line as the body of the message -keep the message as concise as possible -think about why it would interest them hope that helps! -adam

sammville 16y ago
Thanks Adam,i have included the actual email i sent to them. What do you think?
- sammville 16y ago
  Hello, I am Samuel, CEO of Adclays Advertising. Adclays is a system built for publishers to sell ad spaces directly to advertisers with the industry lowest fee of 15% and it gives more control to the publishers. Publishers can choose between CPM or tenancy pricing and have total control of their zone. We are currently in Beta and need users to test our system. We currently have some publishers using the system. Beta users would use the site for free without fees and would get other incentives when we launch. You can check out the website and our press kit at: http://adclays.com/company/press/kit.php http://adclays.com/company/press/kit.php If you have any questions, please mail me. Looking forward to hearing from you. Thanks.
  - thewordpainter 16y ago
    You'll have a ~0% response rate if you copy & paste the same generic letter to the bloggers. you have to personalize the note. if i was a blogger, i would stop at "hello" --> you don't even know my name? also, keep in mind that these are bloggers. they're not your grey-haired journalists. you don't need to sound robotic. my best advice would be to write a conversational note.
  - 16y ago