a) Inserting themselves into a hot-button topic and getting incredible free press all over the place. b) "We defintely see ourselves as a competitor to PayPal,

a) Inserting themselves into a hot-button topic and getting incredible free press all over the place. b) "We defintely see ourselves as a competitor to PayPal, says WePay co-founder Richard Aberman." http://www.bankingreview.com.au/2010/06/we-came-wepay-we-conquered.html http://www.bankingreview.com.au/2010/06/we-came-wepay-we-con...