Yes, this is my theory as well. I wrote a little thing about how it applies to selling products to developers a few years back: https://jasonlefkowitz.net/2012/

Yes, this is my theory as well. I wrote a little thing about how it applies to selling products to developers a few years back: https://jasonlefkowitz.net/2012/04/how-to-sell-products-to-nerds/ https://jasonlefkowitz.net/2012/04/how-to-sell-products-to-n...