I agree, but you probably meant quantitative instead of qualitative in the last paragraph. That said, There are plenty of car ads about how safe or reliable a

I agree, but you probably meant quantitative instead of qualitative in the last paragraph. That said, There are plenty of car ads about how safe or reliable a car is, and hatchback ads routinely mention how spacious the trunk is. When 99% of cars are good enough for 99% of people (numbers made up) why should you buy any specific car other than the most cost-effective one? The experience that the car gives you. That's what car manufacturers are selling.