The name is a relic of the past. We originally had two newspapers in here, the Honolulu Advertiser and the Star-Bulletin. A while back the two merged into what

The name is a relic of the past. We originally had two newspapers in here, the Honolulu Advertiser and the Star-Bulletin. A while back the two merged into what we now know as the Star Advertiser. For what it's worth, as the only major newspaper, they don't have to go out of their way to appeal to advertisers. If you want to buy print ads, you don't have much choice.