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The Macbook and iPhone lines are really mature. They've both been around for a decade now, Apple is doing a good job of continuing to squeeze the juice out of t

The Macbook and iPhone lines are really mature. They've both been around for a decade now, Apple is doing a good job of continuing to squeeze the juice out of these fruits and these sort of strategies are textbook when it comes to executing on a mature product line. I think Apple's biggest question is what's next? The Apple Watch is really starting to hit's its groove and I think within the next few years will become a really fantastic product (even moreso than now) but what's next?

jackbrookes 8y ago
I think with apples push of AR on iOS its clear that they are thinking about a future in AR glasses. They'll have a huge advantage over others if they can make existing ARKit apps work on a pair of spectacles. Glasses also fit with Apples "fashion" branding. People on HN seem to downplay how amazing a good AR glasses product can be. Any information in the world (from restaurant menus to road signs) can now become interactive, animated, personalised, and 3D. The killer feature I believe will be having face-to-face meeting using AR glasses. Oculus put it well in their recent keynote: cities are build such that people can be close in close proximity for meeting face to face. People are willing to spend thousand of dollars to fly across the globe for a face to face meeting. With video and voice call you can only go so far. AR glasses (maybe even VR) can get you pretty close to what you would find in real life, and even some added features like being able to write in the air and pull out virtual 3D models. But, the tech is still a long way off.
mikhailt 8y ago
All of their hardware are mature, what’s next need to be the software. iOS is way too limited for what the hardware can do. macOS is way too slow compared to what Windows feels like on the same Mac hardware. They need to focus on the software right now.
- ghostly_s 8y ago
  > macOS is way too slow compared to what Windows feels like on the same Mac hardware. What are you smoking?
  - mikhailt 8y ago
    Nothing? What's the problem? I have Windows running via Bootcamp on the same Mac and Windows feels much faster than macOS at opening stuff. Even faster than I disable animations. Just because you don't see it, doesn't mean I don't. I know for sure I'm not the only one seeing it.

jackbrookes 8y ago

I think with apples push of AR on iOS its clear that they are thinking about a future in AR glasses. They'll have a huge advantage over others if they can make existing ARKit apps work on a pair of spectacles. Glasses also fit with Apples "fashion" branding. People on HN seem to downplay how amazing a good AR glasses product can be. Any information in the world (from restaurant menus to road signs) can now become interactive, animated, personalised, and 3D. The killer feature I believe will be having face-to-face meeting using AR glasses. Oculus put it well in their recent keynote: cities are build such that people can be close in close proximity for meeting face to face. People are willing to spend thousand of dollars to fly across the globe for a face to face meeting. With video and voice call you can only go so far. AR glasses (maybe even VR) can get you pretty close to what you would find in real life, and even some added features like being able to write in the air and pull out virtual 3D models. But, the tech is still a long way off.

mikhailt 8y ago

All of their hardware are mature, what’s next need to be the software. iOS is way too limited for what the hardware can do. macOS is way too slow compared to what Windows feels like on the same Mac hardware. They need to focus on the software right now.

ghostly_s 8y ago
> macOS is way too slow compared to what Windows feels like on the same Mac hardware. What are you smoking?
- mikhailt 8y ago
  Nothing? What's the problem? I have Windows running via Bootcamp on the same Mac and Windows feels much faster than macOS at opening stuff. Even faster than I disable animations. Just because you don't see it, doesn't mean I don't. I know for sure I'm not the only one seeing it.