Their job posts say "up to 60k", so it's not just a bad title. It's a blatant lie. The main question, for me, is what point the article is trying to prove. The

Their job posts say "up to 60k", so it's not just a bad title. It's a blatant lie. The main question, for me, is what point the article is trying to prove. The cynic in me believes that it's an effort to drive down permanent developer salaries by saying "we already tried to offer above market rates and it didn't work, so we're bringing them down again". From a .NET perspective, I think you'd be lucky to get £100k a year in a contract role, let alone as a permanent employee. With that said, if you want to earn more than £50k in the south west, your only choice is large multinational company (which are mostly in London), management, or contracting.