No, $200 was the "subsidized price" as part of an AT&T service plan: "AT&T, like most U.S. carriers, offers a variety of phones that we sell below our actual co

No, $200 was the "subsidized price" as part of an AT&T service plan: "AT&T, like most U.S. carriers, offers a variety of phones that we sell below our actual cost when customers agree to sign service agreements." [1] The cheapest non-subsidized ("no commitment price") iPhone you could get back then was $499. At your 17% inflation rate, that's almost $600 in today's dollar, so Apple's entry level iPhone is actually a little cheaper than in 2008. [1]: https://www.att.com/Common/merger/files/pdf/iPhone/Pricing_Upgrading_FAQs.pdf https://www.att.com/Common/merger/files/pdf/iPhone/Pricing_U...