I kind of see the point. To an extent. The name adds some cache when hiring. Some of our top talent came to our company solely to work on my team. It also gets

I kind of see the point. To an extent. The name adds some cache when hiring. Some of our top talent came to our company solely to work on my team. It also gets you exposure at conferences and events. A good enough recognized name will sometimes even allow you to raise more money even if they are not in management.