> there is at least six years of prior usage by multiple big tech companies Irrelevant. This discussion was about the one and only use in town right now of "ed

> there is at least six years of prior usage by multiple big tech companies Irrelevant. This discussion was about the one and only use in town right now of "edge-to-edge" in a major campaign to sell new tablets. "All screen" is more ambiguous. For starters "all screen" is not a pre-existing term. It could be used to mean there's no other elements or buttons on the front, except the screen. "All screen". "Edge-to-edge" on the other hand, has explicit meaning built in. The primary component of which is measurement. "Edge-to-edge" refers to not one, but two hard edges, and describes that which spans in full from one edge to the other. There's no vague interpretation possible unless you force a square peg through round hole of English. It's either an edge-to-edge screen, or it's not. I had to measure a washing machine recently to find out if it would fit. I measured edge-to-edge, and by that I mean the actual left edge to the actual right edge. But you knew that already without me explaining.... because I said "edge to edge".