The headline sets the tone so you can't just ignore it. If he starts off with an extremely strong headline like "The Internet Will Be the Death of Us" then the

The headline sets the tone so you can't just ignore it. If he starts off with an extremely strong headline like "The Internet Will Be the Death of Us" then the article should have strong enough arguments to warrant it, otherwise the headline is just the kind of misinformation that he himself is lamenting in this very article.