3 ms·

What is calling it "edge-to-edge" describing? Would it be equally valid to say that it has a 20" screen as a metaphor for how large the screen is?

jodrellblank 8y ago
¯\_(ツ)_/¯ Are you equally offended that this "floor to ceiling room divider" stops a couple of inches below the ceiling? https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apartment/dp/B07GKVLSQX/ https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apa... Do you expect this "top to bottom house cleaning service" to include the chimney and roof and aerials because the "top" has a literal definition? https://top-to-bottom.cleaning/ https://top-to-bottom.cleaning/ Are you angry that "surround sound" only has a discrete number of speakers, usually 5 or 7, instead of a continuous surrounding panel? Are you baffled by Thomson Video Networks' claim that they have an "all-encompassing video infrastructure" when you can see things in the world not encompassed by it? ( https://www.broadcastingcable.com/post-type-the-wire/thomson-video-networks-brings-mediaflex-video-operating-system-cloud-enable-compression-behind-every-screen-133646 https://www.broadcastingcable.com/post-type-the-wire/thomson... ) Do you think "unmissable TV shows" are literally unmissable? ( https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu-now/ https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu... ) Why aren't you complaining about Apple calling the iPad Pro "magic"? Why are you choosing "edge-to-edge" as the hill to die on, when Apple call the iPad Pro "all new" (it isn't), "all screen" (it's not), "all powerful" (it isn't), "a magical piece of glass" (nope) which "does everything you need" (even breathing?), "any way you hold it" (even covering the screen?), "true to life color" (even though you can't represent purples on an RGB screen?), "make everything look gorgeous" (even ugly people?), "the perfect machine for augmented reality" (even more than dedicated glasses? There can never be a better machine for AR?), "immersive games" when you can't immerse yourself literally in them?
- daveFNbuck 8y ago
  I think the floor to ceiling divider is meant to literally reach the ceiling. It comes in different sizes. I would be upset if I bought one that didn't quite reach the ceiling because it was a few inches shorter than advertised. I would definitely be upset if I hired someone to make a floor-to-ceiling partition and it didn't reach the ceiling, unless floor-to-ceiling had a clear well-understood different meaning in that domain. The surround sound does literally surround you. Surrounding a person doesn't require a continuous circle. They said it's an "all-encompassing video infrastructure for broadcast and multi-screen services." That has a pretty clear meaning that it covers everything you need regarding infrastructure in those domains. It is not a metaphor. "Unmissable" has a second meaning, "too good or important to be missed." [1] It is a subjective statement that the episode is good. Calling the iPad pro "magic" is the only thing here that is a metaphor. I'm not picking this hill to die on. I asked one question. You say it's a metaphor, but neither of us have any idea what it's a metaphor for. I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. Would you object to calling a feature phone edge-to-edge? I also disagree with "all screen", which should have the same meaning as edge-to-edge. All your other Apple marketing term examples have clear meanings (except "all powerful", did they really say that?) A metaphor is when you say one thing is something else to draw an analogy between them. It doesn't work when the something else is the same type of thing. It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. If edge-to-edge is a metaphor, I can only think it's a metaphor for a tablet with a screen that doesn't have a bezel. It seems like a straight-up lie. My biggest issue with the edge-to-edge marketing claim here is that I have no idea what they mean by it. It was bad enough when they made that claim for the iPhone X, but the iPad pro has a huge bezel. They might as well claim it fits in the palm of your hand. [1] https://www.merriam-webster.com/dictionary/unmissable https://www.merriam-webster.com/dictionary/unmissable
  - jodrellblank 8y ago
    You say it's a metaphor, but neither of us have any idea what it's a metaphor for. [..] I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. I probably am, yes. I mostly think it's silly to argue that it "can only be used literally" in the face of it being used non-literally. It's a metaphor for its literal definition - this screen is "edge-to-edge" like a screen with no borders. It metaphorically has no borders because it's so big and the borders are so small, even though it literally does have borders, but you won't notice them, you'll accept the screen is edge to edge because it very like one that is. Yes it does seem like a literally false statement to sell people on an idea. Would you object to calling a feature phone edge-to-edge I don't know. On the one hand I don't think it is, any more than I don't think the iPad Pro is. On the other hand, they can call it whatever they want, they will just say "the screen goes from the edge of the screen to the edge of the screen" and everyone will say "duh". Do I think it's harmful? Not so much because the screen is visible. "All day battery life" was more misleading because you can't see the contrary at a glance. "No fee" when there is a fee, way more harmful. "Unmissable" has a second meaning, "too good or important to be missed." [1] Well "Edge" has meanings "2.a. the line where an object or area begins or ends : BORDER" and "2.b. the narrow part adjacent to a border" and "2.c. a point near the beginning or the end" - https://www.merriam-webster.com/dictionary/edge https://www.merriam-webster.com/dictionary/edge So "edge to edge" could meaninglessly but accurately be saying "from a point near the edge to a part adjacent to the other edge". :-| (except "all powerful", did they really say that?) Yep; top of the page here https://www.apple.com/ipad/ https://www.apple.com/ipad/ - All New. All Screen. All Powerful. Meaning, presumably, "every bit of it is new, it's mostly screen, every component is high end". It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. "How is your new Hyundai?" "It's so luxurious and feature filled, it's totally .. i dunno, it's ... very Lexus! Yeah, my car is a Lexus by another badge!". You wouldn't understand that? It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. "How is your new Tesla?" "FAST it's so fast it's turbocharged supercharged bullet train rocket engine awesome" "I don't understand, it cannot be turbocharged because there is no internal combustion engine exhaust gas to spin the turbine, why are you lying?"

jodrellblank 8y ago

¯\_(ツ)_/¯ Are you equally offended that this "floor to ceiling room divider" stops a couple of inches below the ceiling? https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apartment/dp/B07GKVLSQX/ https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apa... Do you expect this "top to bottom house cleaning service" to include the chimney and roof and aerials because the "top" has a literal definition? https://top-to-bottom.cleaning/ https://top-to-bottom.cleaning/ Are you angry that "surround sound" only has a discrete number of speakers, usually 5 or 7, instead of a continuous surrounding panel? Are you baffled by Thomson Video Networks' claim that they have an "all-encompassing video infrastructure" when you can see things in the world not encompassed by it? ( https://www.broadcastingcable.com/post-type-the-wire/thomson-video-networks-brings-mediaflex-video-operating-system-cloud-enable-compression-behind-every-screen-133646 https://www.broadcastingcable.com/post-type-the-wire/thomson... ) Do you think "unmissable TV shows" are literally unmissable? ( https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu-now/ https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu... ) Why aren't you complaining about Apple calling the iPad Pro "magic"? Why are you choosing "edge-to-edge" as the hill to die on, when Apple call the iPad Pro "all new" (it isn't), "all screen" (it's not), "all powerful" (it isn't), "a magical piece of glass" (nope) which "does everything you need" (even breathing?), "any way you hold it" (even covering the screen?), "true to life color" (even though you can't represent purples on an RGB screen?), "make everything look gorgeous" (even ugly people?), "the perfect machine for augmented reality" (even more than dedicated glasses? There can never be a better machine for AR?), "immersive games" when you can't immerse yourself literally in them?

daveFNbuck 8y ago
I think the floor to ceiling divider is meant to literally reach the ceiling. It comes in different sizes. I would be upset if I bought one that didn't quite reach the ceiling because it was a few inches shorter than advertised. I would definitely be upset if I hired someone to make a floor-to-ceiling partition and it didn't reach the ceiling, unless floor-to-ceiling had a clear well-understood different meaning in that domain. The surround sound does literally surround you. Surrounding a person doesn't require a continuous circle. They said it's an "all-encompassing video infrastructure for broadcast and multi-screen services." That has a pretty clear meaning that it covers everything you need regarding infrastructure in those domains. It is not a metaphor. "Unmissable" has a second meaning, "too good or important to be missed." [1] It is a subjective statement that the episode is good. Calling the iPad pro "magic" is the only thing here that is a metaphor. I'm not picking this hill to die on. I asked one question. You say it's a metaphor, but neither of us have any idea what it's a metaphor for. I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. Would you object to calling a feature phone edge-to-edge? I also disagree with "all screen", which should have the same meaning as edge-to-edge. All your other Apple marketing term examples have clear meanings (except "all powerful", did they really say that?) A metaphor is when you say one thing is something else to draw an analogy between them. It doesn't work when the something else is the same type of thing. It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. If edge-to-edge is a metaphor, I can only think it's a metaphor for a tablet with a screen that doesn't have a bezel. It seems like a straight-up lie. My biggest issue with the edge-to-edge marketing claim here is that I have no idea what they mean by it. It was bad enough when they made that claim for the iPhone X, but the iPad pro has a huge bezel. They might as well claim it fits in the palm of your hand. [1] https://www.merriam-webster.com/dictionary/unmissable https://www.merriam-webster.com/dictionary/unmissable
- jodrellblank 8y ago
  You say it's a metaphor, but neither of us have any idea what it's a metaphor for. [..] I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. I probably am, yes. I mostly think it's silly to argue that it "can only be used literally" in the face of it being used non-literally. It's a metaphor for its literal definition - this screen is "edge-to-edge" like a screen with no borders. It metaphorically has no borders because it's so big and the borders are so small, even though it literally does have borders, but you won't notice them, you'll accept the screen is edge to edge because it very like one that is. Yes it does seem like a literally false statement to sell people on an idea. Would you object to calling a feature phone edge-to-edge I don't know. On the one hand I don't think it is, any more than I don't think the iPad Pro is. On the other hand, they can call it whatever they want, they will just say "the screen goes from the edge of the screen to the edge of the screen" and everyone will say "duh". Do I think it's harmful? Not so much because the screen is visible. "All day battery life" was more misleading because you can't see the contrary at a glance. "No fee" when there is a fee, way more harmful. "Unmissable" has a second meaning, "too good or important to be missed." [1] Well "Edge" has meanings "2.a. the line where an object or area begins or ends : BORDER" and "2.b. the narrow part adjacent to a border" and "2.c. a point near the beginning or the end" - https://www.merriam-webster.com/dictionary/edge https://www.merriam-webster.com/dictionary/edge So "edge to edge" could meaninglessly but accurately be saying "from a point near the edge to a part adjacent to the other edge". :-| (except "all powerful", did they really say that?) Yep; top of the page here https://www.apple.com/ipad/ https://www.apple.com/ipad/ - All New. All Screen. All Powerful. Meaning, presumably, "every bit of it is new, it's mostly screen, every component is high end". It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. "How is your new Hyundai?" "It's so luxurious and feature filled, it's totally .. i dunno, it's ... very Lexus! Yeah, my car is a Lexus by another badge!". You wouldn't understand that? It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. "How is your new Tesla?" "FAST it's so fast it's turbocharged supercharged bullet train rocket engine awesome" "I don't understand, it cannot be turbocharged because there is no internal combustion engine exhaust gas to spin the turbine, why are you lying?"