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No. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it.

No. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it. The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor. You can't just claim something is a "metaphor" to excuse false marketing.

jodrellblank 8y ago
Yes you can. "a word or phrase applied to an object to which it is not literally applicable." 'Edge' applied to an object which is not literally the edge. Metaphor. You can't just claim the definition is not the definition and expect people to side with you over multiple dictionaries. That's everyone's understanding. There is nothing metaphorical about it. Literally everyone? Or figuratively everyone? You think the Apple marketing people cannot see the bezel and honestly think is not there?
- oneeyedpigeon 8y ago
  So every single phone on the market can be described as “edge to edge”?
  - exodust 8y ago
    My old 15" CRT monitor had awesome edge-to-edge technology. It was apparently way ahead of its time.
- exodust 8y ago
  "Edge" refers to the edge of the device. There is no other edge metaphorical or otherwise, imho. More than definition, how metaphors are used is important. Is "edge" a metaphor when the actual edge is right there, 9mm from the screen perimeter? There is no metaphor only 'edge-to-edge' window dressing. In the same way "lightning" is not a metaphor in a discussion about thunderstorms.
  - jodrellblank 8y ago
    As others have advised, you should look up how metaphors are used, See my other comment in this thread, there is at least six years of prior usage by multiple big tech companies describing their product's screens as "edge-to-edge" without literally meaning edge-of-device to edge-of-device, with links. And see my other other comment where I wonder why "edge-to-edge" has your goat, when Apple describing the iPad Pro as "all screen" doesn't. Is that intended to be taken literally as well? There's no CPU, no memory, no battery, no glass, no other components, all screen? Because the device is right there, it clearly has parts which are not screen, why aren't you frothing at the mouth about how it's a lie intended to "attract suckers" instead of a non-literal highlighting that the screen is large? Like "all butter cookies" - that's a lie for suckers to think they are made of butter and no other ingredients, right? Because there's no way it could be read except literally, is there? Non-literal descriptions are everywhere.
    - exodust 8y ago
      > there is at least six years of prior usage by multiple big tech companies Irrelevant. This discussion was about the one and only use in town right now of "edge-to-edge" in a major campaign to sell new tablets. "All screen" is more ambiguous. For starters "all screen" is not a pre-existing term. It could be used to mean there's no other elements or buttons on the front, except the screen. "All screen". "Edge-to-edge" on the other hand, has explicit meaning built in. The primary component of which is measurement. "Edge-to-edge" refers to not one, but two hard edges, and describes that which spans in full from one edge to the other. There's no vague interpretation possible unless you force a square peg through round hole of English. It's either an edge-to-edge screen, or it's not. I had to measure a washing machine recently to find out if it would fit. I measured edge-to-edge, and by that I mean the actual left edge to the actual right edge. But you knew that already without me explaining.... because I said "edge to edge".

jodrellblank 8y ago

Yes you can. "a word or phrase applied to an object to which it is not literally applicable." 'Edge' applied to an object which is not literally the edge. Metaphor. You can't just claim the definition is not the definition and expect people to side with you over multiple dictionaries. That's everyone's understanding. There is nothing metaphorical about it. Literally everyone? Or figuratively everyone? You think the Apple marketing people cannot see the bezel and honestly think is not there?

oneeyedpigeon 8y ago
So every single phone on the market can be described as “edge to edge”?
- exodust 8y ago
  My old 15" CRT monitor had awesome edge-to-edge technology. It was apparently way ahead of its time.
exodust 8y ago
"Edge" refers to the edge of the device. There is no other edge metaphorical or otherwise, imho. More than definition, how metaphors are used is important. Is "edge" a metaphor when the actual edge is right there, 9mm from the screen perimeter? There is no metaphor only 'edge-to-edge' window dressing. In the same way "lightning" is not a metaphor in a discussion about thunderstorms.
- jodrellblank 8y ago
  As others have advised, you should look up how metaphors are used, See my other comment in this thread, there is at least six years of prior usage by multiple big tech companies describing their product's screens as "edge-to-edge" without literally meaning edge-of-device to edge-of-device, with links. And see my other other comment where I wonder why "edge-to-edge" has your goat, when Apple describing the iPad Pro as "all screen" doesn't. Is that intended to be taken literally as well? There's no CPU, no memory, no battery, no glass, no other components, all screen? Because the device is right there, it clearly has parts which are not screen, why aren't you frothing at the mouth about how it's a lie intended to "attract suckers" instead of a non-literal highlighting that the screen is large? Like "all butter cookies" - that's a lie for suckers to think they are made of butter and no other ingredients, right? Because there's no way it could be read except literally, is there? Non-literal descriptions are everywhere.
  - exodust 8y ago
    > there is at least six years of prior usage by multiple big tech companies Irrelevant. This discussion was about the one and only use in town right now of "edge-to-edge" in a major campaign to sell new tablets. "All screen" is more ambiguous. For starters "all screen" is not a pre-existing term. It could be used to mean there's no other elements or buttons on the front, except the screen. "All screen". "Edge-to-edge" on the other hand, has explicit meaning built in. The primary component of which is measurement. "Edge-to-edge" refers to not one, but two hard edges, and describes that which spans in full from one edge to the other. There's no vague interpretation possible unless you force a square peg through round hole of English. It's either an edge-to-edge screen, or it's not. I had to measure a washing machine recently to find out if it would fit. I measured edge-to-edge, and by that I mean the actual left edge to the actual right edge. But you knew that already without me explaining.... because I said "edge to edge".