Freakonomics podcast had an episode on apologies recently - http://freakonomics.com/podcast/apologies/ http://freakonomics.com/podcast/apologies/ - one of the m

Freakonomics podcast had an episode on apologies recently - http://freakonomics.com/podcast/apologies/ http://freakonomics.com/podcast/apologies/ - one of the more interesting things discussed was how the start and end of the apology has a dominating impact. It seems people are incredibly sharp at recognising insincerity too. I'd say github did a great job here.