>Exposure will do little more than desensitize them to ads and instead let their subconscious absorb the message. This isn't how it works. If a kid sees ads re

>Exposure will do little more than desensitize them to ads and instead let their subconscious absorb the message. This isn't how it works. If a kid sees ads repeatedly then it initially increases their preference for them, but later lowers that preference again. Overabundance of ads will desensitize kids to them and will make them less interested in them. You shielding your kids from ads will likely make them more affected by ads when they get a glimpse of them here and there. Ads that affect you subconsciously are not the type you see on TV or on a poster. The subconscious effects of ads come from things like your kid repeatedly seeing you using tide pods to wash their clothes.