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These claims don't make sense together: > Walmart is one of the top USA e-commerce retailers. In 2016, they were the second after Amazon by sales. > In e-comm
by cdoxsey 8y ago
These claims don't make sense together:
> Walmart is one of the top USA e-commerce retailers. In 2016, they were the second after Amazon by sales.
> In e-commerce, the conversion is directly affected by how fast the site loads.
Maybe site performance matters a whole lot less than developers think it does. At least at this scale. Is the claim that users get tired of waiting and head over to Amazon? Seems like there would be a lot of other factors in a decision like, most of which would be far more important than load time.
Or do they get tired of waiting and just decide not to purchase something? Do they end up just purchasing it later? If they don't, then I guess people didn't need whatever they were trying to buy in the first place? If that's the case, maybe slow page load times are a good thing for society as a whole. Perhaps we should be celebrating them as a check on empty materialistic impulse buying.
FWIW Personally I prefer Walmart's site. I find it easier to use, I like that I can sort by best sellers, and there seems to be less advertising noise in the results. However it has a high minimum to get free shipping, a smaller selection of goods, and some things seem to be more expensive.
But overall I was surprised by how good it turned out to be - give it a whirl if you've never tried it. Amazon is ahead of the curve, but I'm starting to wonder if they'll manage to hold onto that lead. A few missteps and things could look completely different in a decade.
- gbear605 8y agoThose claims can both be true; perhaps if Walmart's site loaded faster, they would have even more sales, even if they already have a lot.
- daxfohl 8y agoI don't think it's as simple as "user closes the window after 1.87 seconds thus you lose a sale". I don't even think most people can move that fast. But if one site is regularly faster then it's less frustrating and you'll use it more often. That's true of commerce sites, text editors, IDEs, etc. Unless the faster one is frustrating in other ways.