It's temporarily lucrative for the app developer and probably for the app platform as well. They're selling the ad space per impression, so more impressions eq

It's temporarily lucrative for the app developer and probably for the app platform as well. They're selling the ad space per impression, so more impressions equals more money...until the people buying it figure out their ads are ineffective. It makes me wonder how someone in the advertising department for these companies hasn't seen their 3-year-old trapped in a cycle clicking on Momma's ad and burning through budget causing some reevaluation of priorities. Where is all this dumb advertising money coming from?