3 ms·

No matter what it's not a metaphor. You might want to look up what that word actually means.

IkmoIkmo 8y ago
"a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable."
- badestrand 8y ago
  But you can not just take any words and say it is a metaphor. I can not say "this is a walnut desk" when it isn't and just claim that it's a figure of speech metaphoring a very solid and beautiful desk. A metaphor must be widely understood as such before you can use it.
jodrellblank 8y ago
I Google'd "define:metaphor" and it says "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable." and... Grammarly says "A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison." Soooo this supports the idea that "edge-to-edge" can be descriptive but not literally true, and be described as a metaphor, right?
- exodust 8y ago
  No. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it. The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor. You can't just claim something is a "metaphor" to excuse false marketing.
  - jodrellblank 8y ago
    Yes you can. "a word or phrase applied to an object to which it is not literally applicable." 'Edge' applied to an object which is not literally the edge. Metaphor. You can't just claim the definition is not the definition and expect people to side with you over multiple dictionaries. That's everyone's understanding. There is nothing metaphorical about it. Literally everyone? Or figuratively everyone? You think the Apple marketing people cannot see the bezel and honestly think is not there?
    - oneeyedpigeon 8y ago
      So every single phone on the market can be described as “edge to edge”?
      - exodust 8y ago
        My old 15" CRT monitor had awesome edge-to-edge technology. It was apparently way ahead of its time.
    - exodust 8y ago
      "Edge" refers to the edge of the device. There is no other edge metaphorical or otherwise, imho. More than definition, how metaphors are used is important. Is "edge" a metaphor when the actual edge is right there, 9mm from the screen perimeter? There is no metaphor only 'edge-to-edge' window dressing. In the same way "lightning" is not a metaphor in a discussion about thunderstorms.
      - jodrellblank 8y ago
        As others have advised, you should look up how metaphors are used, See my other comment in this thread, there is at least six years of prior usage by multiple big tech companies describing their product's screens as "edge-to-edge" without literally meaning edge-of-device to edge-of-device, with links. And see my other other comment where I wonder why "edge-to-edge" has your goat, when Apple describing the iPad Pro as "all screen" doesn't. Is that intended to be taken literally as well? There's no CPU, no memory, no battery, no glass, no other components, all screen? Because the device is right there, it clearly has parts which are not screen, why aren't you frothing at the mouth about how it's a lie intended to "attract suckers" instead of a non-literal highlighting that the screen is large? Like "all butter cookies" - that's a lie for suckers to think they are made of butter and no other ingredients, right? Because there's no way it could be read except literally, is there? Non-literal descriptions are everywhere.
- daveFNbuck 8y ago
  What is calling it "edge-to-edge" describing? Would it be equally valid to say that it has a 20" screen as a metaphor for how large the screen is?
  - jodrellblank 8y ago
    ¯\_(ツ)_/¯ Are you equally offended that this "floor to ceiling room divider" stops a couple of inches below the ceiling? https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apartment/dp/B07GKVLSQX/ https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apa... Do you expect this "top to bottom house cleaning service" to include the chimney and roof and aerials because the "top" has a literal definition? https://top-to-bottom.cleaning/ https://top-to-bottom.cleaning/ Are you angry that "surround sound" only has a discrete number of speakers, usually 5 or 7, instead of a continuous surrounding panel? Are you baffled by Thomson Video Networks' claim that they have an "all-encompassing video infrastructure" when you can see things in the world not encompassed by it? ( https://www.broadcastingcable.com/post-type-the-wire/thomson-video-networks-brings-mediaflex-video-operating-system-cloud-enable-compression-behind-every-screen-133646 https://www.broadcastingcable.com/post-type-the-wire/thomson... ) Do you think "unmissable TV shows" are literally unmissable? ( https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu-now/ https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu... ) Why aren't you complaining about Apple calling the iPad Pro "magic"? Why are you choosing "edge-to-edge" as the hill to die on, when Apple call the iPad Pro "all new" (it isn't), "all screen" (it's not), "all powerful" (it isn't), "a magical piece of glass" (nope) which "does everything you need" (even breathing?), "any way you hold it" (even covering the screen?), "true to life color" (even though you can't represent purples on an RGB screen?), "make everything look gorgeous" (even ugly people?), "the perfect machine for augmented reality" (even more than dedicated glasses? There can never be a better machine for AR?), "immersive games" when you can't immerse yourself literally in them?
    - daveFNbuck 8y ago
      I think the floor to ceiling divider is meant to literally reach the ceiling. It comes in different sizes. I would be upset if I bought one that didn't quite reach the ceiling because it was a few inches shorter than advertised. I would definitely be upset if I hired someone to make a floor-to-ceiling partition and it didn't reach the ceiling, unless floor-to-ceiling had a clear well-understood different meaning in that domain. The surround sound does literally surround you. Surrounding a person doesn't require a continuous circle. They said it's an "all-encompassing video infrastructure for broadcast and multi-screen services." That has a pretty clear meaning that it covers everything you need regarding infrastructure in those domains. It is not a metaphor. "Unmissable" has a second meaning, "too good or important to be missed." [1] It is a subjective statement that the episode is good. Calling the iPad pro "magic" is the only thing here that is a metaphor. I'm not picking this hill to die on. I asked one question. You say it's a metaphor, but neither of us have any idea what it's a metaphor for. I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. Would you object to calling a feature phone edge-to-edge? I also disagree with "all screen", which should have the same meaning as edge-to-edge. All your other Apple marketing term examples have clear meanings (except "all powerful", did they really say that?) A metaphor is when you say one thing is something else to draw an analogy between them. It doesn't work when the something else is the same type of thing. It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. If edge-to-edge is a metaphor, I can only think it's a metaphor for a tablet with a screen that doesn't have a bezel. It seems like a straight-up lie. My biggest issue with the edge-to-edge marketing claim here is that I have no idea what they mean by it. It was bad enough when they made that claim for the iPhone X, but the iPad pro has a huge bezel. They might as well claim it fits in the palm of your hand. [1] https://www.merriam-webster.com/dictionary/unmissable https://www.merriam-webster.com/dictionary/unmissable
- kllrnohj 8y ago
  The words 'edge to edge' do literally apply to the object in question, though. You can literally have an edge-to-edge display - see the Galaxy S9+ for example. You can't just say "well even though the words could literally apply to the object and they do literally apply to the object in some cases in this case it's 'just a metaphor'" It's not. It'd be embellishment if you want to be generous. But not a metaphor.

"a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable."

badestrand 8y ago
But you can not just take any words and say it is a metaphor. I can not say "this is a walnut desk" when it isn't and just claim that it's a figure of speech metaphoring a very solid and beautiful desk. A metaphor must be widely understood as such before you can use it.

jodrellblank 8y ago

I Google'd "define:metaphor" and it says "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable." and... Grammarly says "A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison." Soooo this supports the idea that "edge-to-edge" can be descriptive but not literally true, and be described as a metaphor, right?

exodust 8y ago
No. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it. The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor. You can't just claim something is a "metaphor" to excuse false marketing.
- jodrellblank 8y ago
  Yes you can. "a word or phrase applied to an object to which it is not literally applicable." 'Edge' applied to an object which is not literally the edge. Metaphor. You can't just claim the definition is not the definition and expect people to side with you over multiple dictionaries. That's everyone's understanding. There is nothing metaphorical about it. Literally everyone? Or figuratively everyone? You think the Apple marketing people cannot see the bezel and honestly think is not there?
  - oneeyedpigeon 8y ago
    So every single phone on the market can be described as “edge to edge”?
    - exodust 8y ago
      My old 15" CRT monitor had awesome edge-to-edge technology. It was apparently way ahead of its time.
  - exodust 8y ago
    "Edge" refers to the edge of the device. There is no other edge metaphorical or otherwise, imho. More than definition, how metaphors are used is important. Is "edge" a metaphor when the actual edge is right there, 9mm from the screen perimeter? There is no metaphor only 'edge-to-edge' window dressing. In the same way "lightning" is not a metaphor in a discussion about thunderstorms.
    - jodrellblank 8y ago
      As others have advised, you should look up how metaphors are used, See my other comment in this thread, there is at least six years of prior usage by multiple big tech companies describing their product's screens as "edge-to-edge" without literally meaning edge-of-device to edge-of-device, with links. And see my other other comment where I wonder why "edge-to-edge" has your goat, when Apple describing the iPad Pro as "all screen" doesn't. Is that intended to be taken literally as well? There's no CPU, no memory, no battery, no glass, no other components, all screen? Because the device is right there, it clearly has parts which are not screen, why aren't you frothing at the mouth about how it's a lie intended to "attract suckers" instead of a non-literal highlighting that the screen is large? Like "all butter cookies" - that's a lie for suckers to think they are made of butter and no other ingredients, right? Because there's no way it could be read except literally, is there? Non-literal descriptions are everywhere.
daveFNbuck 8y ago
What is calling it "edge-to-edge" describing? Would it be equally valid to say that it has a 20" screen as a metaphor for how large the screen is?
- jodrellblank 8y ago
  ¯\_(ツ)_/¯ Are you equally offended that this "floor to ceiling room divider" stops a couple of inches below the ceiling? https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apartment/dp/B07GKVLSQX/ https://www.amazon.com/Royhom-Privacy-Divider-Decoration-Apa... Do you expect this "top to bottom house cleaning service" to include the chimney and roof and aerials because the "top" has a literal definition? https://top-to-bottom.cleaning/ https://top-to-bottom.cleaning/ Are you angry that "surround sound" only has a discrete number of speakers, usually 5 or 7, instead of a continuous surrounding panel? Are you baffled by Thomson Video Networks' claim that they have an "all-encompassing video infrastructure" when you can see things in the world not encompassed by it? ( https://www.broadcastingcable.com/post-type-the-wire/thomson-video-networks-brings-mediaflex-video-operating-system-cloud-enable-compression-behind-every-screen-133646 https://www.broadcastingcable.com/post-type-the-wire/thomson... ) Do you think "unmissable TV shows" are literally unmissable? ( https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu-now/ https://www.makeuseof.com/tag/unmissable-tv-shows-watch-hulu... ) Why aren't you complaining about Apple calling the iPad Pro "magic"? Why are you choosing "edge-to-edge" as the hill to die on, when Apple call the iPad Pro "all new" (it isn't), "all screen" (it's not), "all powerful" (it isn't), "a magical piece of glass" (nope) which "does everything you need" (even breathing?), "any way you hold it" (even covering the screen?), "true to life color" (even though you can't represent purples on an RGB screen?), "make everything look gorgeous" (even ugly people?), "the perfect machine for augmented reality" (even more than dedicated glasses? There can never be a better machine for AR?), "immersive games" when you can't immerse yourself literally in them?
  - daveFNbuck 8y ago
    I think the floor to ceiling divider is meant to literally reach the ceiling. It comes in different sizes. I would be upset if I bought one that didn't quite reach the ceiling because it was a few inches shorter than advertised. I would definitely be upset if I hired someone to make a floor-to-ceiling partition and it didn't reach the ceiling, unless floor-to-ceiling had a clear well-understood different meaning in that domain. The surround sound does literally surround you. Surrounding a person doesn't require a continuous circle. They said it's an "all-encompassing video infrastructure for broadcast and multi-screen services." That has a pretty clear meaning that it covers everything you need regarding infrastructure in those domains. It is not a metaphor. "Unmissable" has a second meaning, "too good or important to be missed." [1] It is a subjective statement that the episode is good. Calling the iPad pro "magic" is the only thing here that is a metaphor. I'm not picking this hill to die on. I asked one question. You say it's a metaphor, but neither of us have any idea what it's a metaphor for. I think what you're actually trying to argue is that it's completely meaningless marketing fluff that can be applied to any phone or tablet. Would you object to calling a feature phone edge-to-edge? I also disagree with "all screen", which should have the same meaning as edge-to-edge. All your other Apple marketing term examples have clear meanings (except "all powerful", did they really say that?) A metaphor is when you say one thing is something else to draw an analogy between them. It doesn't work when the something else is the same type of thing. It would not make sense to say "my car is a Lexus" as a metaphor to mean my Hyundai is nice. It wouldn't make sense to say "my car is turbocharged" to mean it's fast when it doesn't have a turbocharger. If edge-to-edge is a metaphor, I can only think it's a metaphor for a tablet with a screen that doesn't have a bezel. It seems like a straight-up lie. My biggest issue with the edge-to-edge marketing claim here is that I have no idea what they mean by it. It was bad enough when they made that claim for the iPhone X, but the iPad pro has a huge bezel. They might as well claim it fits in the palm of your hand. [1] https://www.merriam-webster.com/dictionary/unmissable https://www.merriam-webster.com/dictionary/unmissable
kllrnohj 8y ago
The words 'edge to edge' do literally apply to the object in question, though. You can literally have an edge-to-edge display - see the Galaxy S9+ for example. You can't just say "well even though the words could literally apply to the object and they do literally apply to the object in some cases in this case it's 'just a metaphor'" It's not. It'd be embellishment if you want to be generous. But not a metaphor.