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Ugh, I hate the way Dell lies! That's obviously not a metaphor. Also, whenever journalists and commentators write about Dell screens as being edge to edge, yea
by IkmoIkmo 8y ago
Ugh, I hate the way Dell lies! That's obviously not a metaphor.
Also, whenever journalists and commentators write about Dell screens as being edge to edge, years before Apple, they're not lies, they're metaphors.
It only becomes a literal statement that is obviously a lie, when Apple uses it.
/s
To everyone downvoting me above, you can disagree with the idea 'edge to edge' it's a proper metaphor to use for an iPad display with a 9mm bezel. I agree with you in full. You'd want something like 2-3mm bezels for that, at most.
But to say it's not a metaphor is silly. It would mean that you think Apple, journalists and consumers, all or some of them, consider the edge-to-edge marketing statement to be a literal one, that must be taken literally, and is obviously a lie, rather than a statement which must be taken metaphorically.
If you go to the CEO of Apple right now and ask him in an interview, do you mean literally edge to edge, or metaphorically, what do you think the answer would be? (apart from dodging the question)
After that you could tell him it's a crappy metaphor to use. But telling him he's lying because Apple means it literally is just silly.
- kllrnohj 8y agoNo matter what it's not a metaphor. You might want to look up what that word actually means.
- IkmoIkmo 8y ago"a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable."
- badestrand 8y agoBut you can not just take any words and say it is a metaphor. I can not say "this is a walnut desk" when it isn't and just claim that it's a figure of speech metaphoring a very solid and beautiful desk. A metaphor must be widely understood as such before you can use it.
- jodrellblank 8y agoI Google'd "define:metaphor" and it says "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable." and... Grammarly says "A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison." Soooo this supports the idea that "edge-to-edge" can be descriptive but not literally true, and be described as a metaphor, right?
- exodust 8y agoNo. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it. The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor. You can't just claim something is a "metaphor" to excuse false marketing.
- jodrellblank 8y agoYes you can. "a word or phrase applied to an object to which it is not literally applicable." 'Edge' applied to an object which is not literally the edge. Metaphor. You can't just claim the definition is not the definition and expect people to side with you over multiple dictionaries. That's everyone's understanding. There is nothing metaphorical about it. Literally everyone? Or figuratively everyone? You think the Apple marketing people cannot see the bezel and honestly think is not there?
- oneeyedpigeon 8y agoSo every single phone on the market can be described as “edge to edge”?
- exodust 8y agoMy old 15" CRT monitor had awesome edge-to-edge technology. It was apparently way ahead of its time.