No it isn't. Canonical didn't pivot, they entered the space. Brand awareness is what the underlying desktop market is for, while server provides income via supp

No it isn't. Canonical didn't pivot, they entered the space. Brand awareness is what the underlying desktop market is for, while server provides income via support contracts. But Ubuntu desktop isn't going anywhere (on the contrary, Ubuntu subsystem for Windows shows Canonical wants to embed more into the desktop market).