There's also a difference between entertainment and mere engagement. Superbowl ads are entertaining. They may be trying to influence your decisions, but they u

There's also a difference between entertainment and mere engagement. Superbowl ads are entertaining. They may be trying to influence your decisions, but they ultimately leave you with the feeling that you have your own free will intact. The mere engagement of internet ads is often just a crude attempt to program peoples decisions by pressing all the right psychological buttons. Of course, Superbowl ads arguably press those same buttons, but I tend to think that typical online ads are optimized to press those buttons as hard as possible all the time. Being subjected to that is exhausting and frustrating. Incidentally, that's why I decided to quit playing MMO's (and most video games) 10 years ago.