I have little faith people will change behavior unless they are pushed to. About 50% of my office would rather throw plastic bottles and utensils in the trash b

I have little faith people will change behavior unless they are pushed to. About 50% of my office would rather throw plastic bottles and utensils in the trash bins under their desks than walk 20ft to the recycling bin in the center of the office (yes, each desk could have recycling but that's not the point). Altruism is not enough of an incentive. Really, the only person people are accountable to in a moment such as throwing something away vs. recycling is their self. Without incentive, compulsion, or accountability it's hard to naturally get people to direct themselves towards a change in behavior.