4 ms·

The EU has higher warranty coverage (2 years instead of one), and that is priced in. The second year of keyboard replacements surely drives up the price.

• YetAnotherNick 8y ago
  > The second year of keyboard replacements surely drives up the price. Isn't keyboard replacement free worldwide for 4 years?
  • starbugs 8y ago
    It's not free for Apple and it's likely cutting into their margin, hence the theory that they priced it in.
  • Joeri 8y ago
    That program doesn’t cover the 2018 models.
• IkmoIkmo 8y ago
  Good point, this surely makes some difference, although doesn't explain the entire amount. You can get 2 extra years of warranty for $250 through an AppleCare product. I'd assume the third year is most expensive, so the first year would be less than $125, perhaps $100. And I'd assume they make a bit of profit on this insurance product, meaning the true cost of the warranty is less than $100, say it's $90 (assuming unusually low profit margins for Apple). Further this product offers discounted service fees for accidental damage too, which isn't part of a regular warranty. As such, the cost of the warranty itself is likely to be even less than $90. All of these are assumptions pulled out of my ass but I think it's probably safe to say the extra first year of the warranty to cost Apple less than $100. The VAT in the US averages $100. That still leaves a $250 gap with EU prices. Definitely not as big as it seemed to me originally. Still I'd hope that gap may narrow a little bit in future! As for the specific keyboard issue, I believe the warranty on that (and some other big Apple issues) is extended by a few years everywhere, so shouldn't explain regional differences in pricing.