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You're being silly, it is a metaphor and it's been used before Apple ran with it. The Dell XPS was often said to have an edge to edge display. [0] It didn't, li

You're being silly, it is a metaphor and it's been used before Apple ran with it. The Dell XPS was often said to have an edge to edge display. [0] It didn't, literally, the bezels are similar to this ipad. Because in the context of displays there isn't really any big consumer product out there that actually has no bezel at all. Rather you have all these nearly edge to edge displays. And we talk about them as being edge to edge, razor thin bezels etc. There's no consumer out there who thinks he's getting a display without bezels. Everyone gets the metaphor. > It's not a metaphor. If you don't think it's a metaphor you'd have to believe that Apple truly thinks this device has no bezels, that consumers typically think it has no bezels, that journalists using these descriptions think they have no bezels, because they all take 'edge to edge' as being literal, rather than metaphorical. And that's simply not true. It is a metaphor, whether you (or I) think it's an appropriate one or not. [0] https://www.theverge.com/2015/10/8/9476199/dell-xps-15-2015-edge-to-edge-display-features https://www.theverge.com/2015/10/8/9476199/dell-xps-15-2015-...

kllrnohj 8y ago
Dell doesn't call it edge-to-edge or all-screen in their marketing. Anyway looking at the dimensions of the iPad Pro 12.9" model it's 11.04 inches wide with a 12.9" 4:3 screen. The screen itself is going to be 10.32" wide as a result, putting the bezel at .36" or around 9mm. By comparison the XPS 13's bezel is 5.2mm.
- oneeyedpigeon 8y ago
  They call it an InfintyEdge display...
  - IkmoIkmo 8y ago
    Ugh, I hate the way Dell lies! That's obviously not a metaphor. Also, whenever journalists and commentators write about Dell screens as being edge to edge, years before Apple, they're not lies, they're metaphors. It only becomes a literal statement that is obviously a lie, when Apple uses it. /s To everyone downvoting me above, you can disagree with the idea 'edge to edge' it's a proper metaphor to use for an iPad display with a 9mm bezel. I agree with you in full. You'd want something like 2-3mm bezels for that, at most. But to say it's not a metaphor is silly. It would mean that you think Apple, journalists and consumers, all or some of them, consider the edge-to-edge marketing statement to be a literal one, that must be taken literally, and is obviously a lie, rather than a statement which must be taken metaphorically. If you go to the CEO of Apple right now and ask him in an interview, do you mean literally edge to edge, or metaphorically, what do you think the answer would be? (apart from dodging the question) After that you could tell him it's a crappy metaphor to use. But telling him he's lying because Apple means it literally is just silly.
    - kllrnohj 8y ago
      No matter what it's not a metaphor. You might want to look up what that word actually means.
      - IkmoIkmo 8y ago
        "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable."
        badestrand 8y ago
        But you can not just take any words and say it is a metaphor. I can not say "this is a walnut desk" when it isn't and just claim that it's a figure of speech metaphoring a very solid and beautiful desk. A metaphor must be widely understood as such before you can use it.
      - jodrellblank 8y ago
        I Google'd "define:metaphor" and it says "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable." and... Grammarly says "A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison." Soooo this supports the idea that "edge-to-edge" can be descriptive but not literally true, and be described as a metaphor, right?
        exodust 8y ago
        No. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it. The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor. You can't just claim something is a "metaphor" to excuse false marketing.
  - kllrnohj 8y ago
    Exactly, which is clearly a made up marketing term that has no established meaning just like Retina Display is. all-screen and edge-to-edge, however, are not.
  - AsyncAwait 8y ago
    Just to be clear, "InfintyEdge" is a brand-name, like "Lighting connector", it is not a description of the display itself.
- jodrellblank 8y ago
  Dell does call it edge-to-edge in their marketing - https://www.dell.com/en-my/work/shop/cty/pdp/spd/xps-13-9365-2-in-1-laptop https://www.dell.com/en-my/work/shop/cty/pdp/spd/xps-13-9365... - "Real wonder. The revolutionary InfinityEdge display is now available for the first time on a 2-in-1, providing a virtually borderless edge-to-edge view, all in the smallest 13-inch 2-in-1 on the planet*." Note that they talk about the borders as being outside the edge-to-edge part. Lenovo also use it on this desktop with bezels the size of the moon[1]: https://www.lenovo.com/us/en/desktops/lenovo/b-series/b50-30/ https://www.lenovo.com/us/en/desktops/lenovo/b-series/b50-30... saying it has a 'vivid 23.8" edge-to-edge display' Microsoft use it to describe the Surface Laptop here - https://www.microsoft.com/en-us/p/surface-laptop-1st-gen/90fc23dv6snz?activetab=pivot%3aoverviewtab https://www.microsoft.com/en-us/p/surface-laptop-1st-gen/90f... - "Enjoy more space for your ideas with an edge-to-edge display and ultra-thin bezel." - specifically calling out the edge-to-edge display as being a separate thing from the bezels as well. HP describe this desktop iMac ripoff with huge bezels as "edge-to-edge" here: http://www8.hp.com/h20195/V2/GetPDF.aspx/c06002849 http://www8.hp.com/h20195/V2/GetPDF.aspx/c06002849 - "An entertainment sensation; Sit back and enjoy a captivating entertainment experience. Elevate every stream, video chat, and photo with an edge-to-edge up to QHD display" Acer uses it to describe a laptop in 2012: https://www.acer.com/ac/en/US/press/2012/50215 https://www.acer.com/ac/en/US/press/2012/50215 - "Featuring a 10-point touch edge-to-edge display and a larger trackpad, the Aspire V5-471P and V5-571P are designed to enhance multi-gesture content" - and it's a 2012 laptop, it has bezels. The claim that only Apple use it and it's a lie and nobody else uses it in their marketing is nonsense. [1] I mean literally the size of the moon, because nobody is allowed to use words differently without your approval, of course.
  - sjwright 8y ago
    LG were perhaps the worst offender—they didn't just use jargon, they faked the measurements and doctored the press photos. https://www.flatpanelshd.com/news.php?subaction=showfull&id=1344853042 https://www.flatpanelshd.com/news.php?subaction=showfull&id=...

kllrnohj 8y ago

Dell doesn't call it edge-to-edge or all-screen in their marketing. Anyway looking at the dimensions of the iPad Pro 12.9" model it's 11.04 inches wide with a 12.9" 4:3 screen. The screen itself is going to be 10.32" wide as a result, putting the bezel at .36" or around 9mm. By comparison the XPS 13's bezel is 5.2mm.

oneeyedpigeon 8y ago
They call it an InfintyEdge display...
- IkmoIkmo 8y ago
  Ugh, I hate the way Dell lies! That's obviously not a metaphor. Also, whenever journalists and commentators write about Dell screens as being edge to edge, years before Apple, they're not lies, they're metaphors. It only becomes a literal statement that is obviously a lie, when Apple uses it. /s To everyone downvoting me above, you can disagree with the idea 'edge to edge' it's a proper metaphor to use for an iPad display with a 9mm bezel. I agree with you in full. You'd want something like 2-3mm bezels for that, at most. But to say it's not a metaphor is silly. It would mean that you think Apple, journalists and consumers, all or some of them, consider the edge-to-edge marketing statement to be a literal one, that must be taken literally, and is obviously a lie, rather than a statement which must be taken metaphorically. If you go to the CEO of Apple right now and ask him in an interview, do you mean literally edge to edge, or metaphorically, what do you think the answer would be? (apart from dodging the question) After that you could tell him it's a crappy metaphor to use. But telling him he's lying because Apple means it literally is just silly.
  - kllrnohj 8y ago
    No matter what it's not a metaphor. You might want to look up what that word actually means.
    - IkmoIkmo 8y ago
      "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable."
      - badestrand 8y ago
        But you can not just take any words and say it is a metaphor. I can not say "this is a walnut desk" when it isn't and just claim that it's a figure of speech metaphoring a very solid and beautiful desk. A metaphor must be widely understood as such before you can use it.
    - jodrellblank 8y ago
      I Google'd "define:metaphor" and it says "a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable." and... Grammarly says "A metaphor is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison." Soooo this supports the idea that "edge-to-edge" can be descriptive but not literally true, and be described as a metaphor, right?
      - exodust 8y ago
        No. The word "edge" in this context, literally means the edge of the device or screen. That's everyone's understanding. There is nothing metaphorical about it. The word "lightning" for example, does NOT literally mean "fast". It literally means the electrical energy we see in the sky. When used to describe computer speed, it's obviously a metaphor, and well-understood as a metaphor. You can't just claim something is a "metaphor" to excuse false marketing.
- kllrnohj 8y ago
  Exactly, which is clearly a made up marketing term that has no established meaning just like Retina Display is. all-screen and edge-to-edge, however, are not.
- AsyncAwait 8y ago
  Just to be clear, "InfintyEdge" is a brand-name, like "Lighting connector", it is not a description of the display itself.
jodrellblank 8y ago
Dell does call it edge-to-edge in their marketing - https://www.dell.com/en-my/work/shop/cty/pdp/spd/xps-13-9365-2-in-1-laptop https://www.dell.com/en-my/work/shop/cty/pdp/spd/xps-13-9365... - "Real wonder. The revolutionary InfinityEdge display is now available for the first time on a 2-in-1, providing a virtually borderless edge-to-edge view, all in the smallest 13-inch 2-in-1 on the planet*." Note that they talk about the borders as being outside the edge-to-edge part. Lenovo also use it on this desktop with bezels the size of the moon[1]: https://www.lenovo.com/us/en/desktops/lenovo/b-series/b50-30/ https://www.lenovo.com/us/en/desktops/lenovo/b-series/b50-30... saying it has a 'vivid 23.8" edge-to-edge display' Microsoft use it to describe the Surface Laptop here - https://www.microsoft.com/en-us/p/surface-laptop-1st-gen/90fc23dv6snz?activetab=pivot%3aoverviewtab https://www.microsoft.com/en-us/p/surface-laptop-1st-gen/90f... - "Enjoy more space for your ideas with an edge-to-edge display and ultra-thin bezel." - specifically calling out the edge-to-edge display as being a separate thing from the bezels as well. HP describe this desktop iMac ripoff with huge bezels as "edge-to-edge" here: http://www8.hp.com/h20195/V2/GetPDF.aspx/c06002849 http://www8.hp.com/h20195/V2/GetPDF.aspx/c06002849 - "An entertainment sensation; Sit back and enjoy a captivating entertainment experience. Elevate every stream, video chat, and photo with an edge-to-edge up to QHD display" Acer uses it to describe a laptop in 2012: https://www.acer.com/ac/en/US/press/2012/50215 https://www.acer.com/ac/en/US/press/2012/50215 - "Featuring a 10-point touch edge-to-edge display and a larger trackpad, the Aspire V5-471P and V5-571P are designed to enhance multi-gesture content" - and it's a 2012 laptop, it has bezels. The claim that only Apple use it and it's a lie and nobody else uses it in their marketing is nonsense. [1] I mean literally the size of the moon, because nobody is allowed to use words differently without your approval, of course.
- sjwright 8y ago
  LG were perhaps the worst offender—they didn't just use jargon, they faked the measurements and doctored the press photos. https://www.flatpanelshd.com/news.php?subaction=showfull&id=1344853042 https://www.flatpanelshd.com/news.php?subaction=showfull&id=...