4 ms·
From what to what? Over what timeframe? What would have been the projected increase in conversion rate if the headline would've been untouched? A lot of market
by mhd 16y ago
From what to what? Over what timeframe? What would have been the projected increase in conversion rate if the headline would've been untouched?
A lot of marketing, not enough proper statistics.
- paraschopra 16y agoUsually companies don't let us reveal the actual conversion rates (due to obvious reasons -- valid fear of competition sniffing that info). Projected increase in conversion rate is irrelevant here because this is an A/B test where half traffic saw original headline and half traffic saw new headline. So any natural increase of conversion rate in untouched headline would automatically decrease the improvement of new version.