The first marketing picture shows a landscape iPad as the main image to help connect you to the fact that it's not a tablet, but a computer. I think the side sc

The first marketing picture shows a landscape iPad as the main image to help connect you to the fact that it's not a tablet, but a computer. I think the side scrolling is conscious choice which is supposed to connect you to that fact as well. I don't expect the horizontal scrolling decision will carry on longer than this page.