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> it's a metaphor No, "from edge to edge" and "all-screen design" are not metaphors but as concrete as it gets, and obviously wrong. This iPad may be great but

> it's a metaphor No, "from edge to edge" and "all-screen design" are not metaphors but as concrete as it gets, and obviously wrong. This iPad may be great but these marketing texts are just straight lies.

IkmoIkmo 8y ago
You don't seem to understand what a metaphor means. If I say it's fast as lightning, I'm not saying it's exactly that fast. It's a metaphor for fast. The fact the speed of lightning is measurable and 'as concrete as it gets' doesn't change the fact that people use it as a metaphor. You may feel the use of 'edge to edge' is an inappropriate metaphor that's fine, not every metaphor is fitting and, hell I'd even agree with you if you said that. If you ask me, you can start saying edge-to-edge when the edge is at least 50-80% thinner than what it is now. But it's a metaphor nonetheless, and I'd feel fine applying it to extremely thin bezels which are not actually edge to edge. If you'd have said such a thin bezel was 'razor-thin' or 'paper-thin' when it really wasn't, I'd say it's still a perfectly fine metaphor.
- mLuby 8y ago
  Agreed that 'fast as lightning' rarely refers to the literal speed of electricity in atmosphere; it's commonly understood to mean 'very fast'. However, there is no such common understanding of the phrase 'edge to edge' meaning almost edge to edge. Edge to edge in English means it goes from the edge of one side to the edge of the other, literally. It's not a metaphor. Only Jobs had a powerful enough reality warp to make that fly…
  - IkmoIkmo 8y ago
    You're being silly, it is a metaphor and it's been used before Apple ran with it. The Dell XPS was often said to have an edge to edge display. [0] It didn't, literally, the bezels are similar to this ipad. Because in the context of displays there isn't really any big consumer product out there that actually has no bezel at all. Rather you have all these nearly edge to edge displays. And we talk about them as being edge to edge, razor thin bezels etc. There's no consumer out there who thinks he's getting a display without bezels. Everyone gets the metaphor. > It's not a metaphor. If you don't think it's a metaphor you'd have to believe that Apple truly thinks this device has no bezels, that consumers typically think it has no bezels, that journalists using these descriptions think they have no bezels, because they all take 'edge to edge' as being literal, rather than metaphorical. And that's simply not true. It is a metaphor, whether you (or I) think it's an appropriate one or not. [0] https://www.theverge.com/2015/10/8/9476199/dell-xps-15-2015-edge-to-edge-display-features https://www.theverge.com/2015/10/8/9476199/dell-xps-15-2015-...
    - kllrnohj 8y ago
      Dell doesn't call it edge-to-edge or all-screen in their marketing. Anyway looking at the dimensions of the iPad Pro 12.9" model it's 11.04 inches wide with a 12.9" 4:3 screen. The screen itself is going to be 10.32" wide as a result, putting the bezel at .36" or around 9mm. By comparison the XPS 13's bezel is 5.2mm.
      - oneeyedpigeon 8y ago
        They call it an InfintyEdge display...
        IkmoIkmo 8y ago
        Ugh, I hate the way Dell lies! That's obviously not a metaphor. Also, whenever journalists and commentators write about Dell screens as being edge to edge, years before Apple, they're not lies, they're metaphors. It only becomes a literal statement that is obviously a lie, when Apple uses it. /s To everyone downvoting me above, you can disagree with the idea 'edge to edge' it's a proper metaphor to use for an iPad display with a 9mm bezel. I agree with you in full. You'd want something like 2-3mm bezels for that, at most. But to say it's not a metaphor is silly. It would mean that you think Apple, journalists and consumers, all or some of them, consider the edge-to-edge marketing statement to be a literal one, that must be taken literally, and is obviously a lie, rather than a statement which must be taken metaphorically. If you go to the CEO of Apple right now and ask him in an interview, do you mean literally edge to edge, or metaphorically, what do you think the answer would be? (apart from dodging the question) After that you could tell him it's a crappy metaphor to use. But telling him he's lying because Apple means it literally is just silly.
        kllrnohj 8y ago
        No matter what it's not a metaphor. You might want to look up what that word actually means.
        8y ago
- deleted 8y ago
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- cpuguy83 8y ago
  "It's as fast as lightning" is a simile.

IkmoIkmo 8y ago

You don't seem to understand what a metaphor means. If I say it's fast as lightning, I'm not saying it's exactly that fast. It's a metaphor for fast. The fact the speed of lightning is measurable and 'as concrete as it gets' doesn't change the fact that people use it as a metaphor. You may feel the use of 'edge to edge' is an inappropriate metaphor that's fine, not every metaphor is fitting and, hell I'd even agree with you if you said that. If you ask me, you can start saying edge-to-edge when the edge is at least 50-80% thinner than what it is now. But it's a metaphor nonetheless, and I'd feel fine applying it to extremely thin bezels which are not actually edge to edge. If you'd have said such a thin bezel was 'razor-thin' or 'paper-thin' when it really wasn't, I'd say it's still a perfectly fine metaphor.

mLuby 8y ago
Agreed that 'fast as lightning' rarely refers to the literal speed of electricity in atmosphere; it's commonly understood to mean 'very fast'. However, there is no such common understanding of the phrase 'edge to edge' meaning almost edge to edge. Edge to edge in English means it goes from the edge of one side to the edge of the other, literally. It's not a metaphor. Only Jobs had a powerful enough reality warp to make that fly…
- IkmoIkmo 8y ago
  You're being silly, it is a metaphor and it's been used before Apple ran with it. The Dell XPS was often said to have an edge to edge display. [0] It didn't, literally, the bezels are similar to this ipad. Because in the context of displays there isn't really any big consumer product out there that actually has no bezel at all. Rather you have all these nearly edge to edge displays. And we talk about them as being edge to edge, razor thin bezels etc. There's no consumer out there who thinks he's getting a display without bezels. Everyone gets the metaphor. > It's not a metaphor. If you don't think it's a metaphor you'd have to believe that Apple truly thinks this device has no bezels, that consumers typically think it has no bezels, that journalists using these descriptions think they have no bezels, because they all take 'edge to edge' as being literal, rather than metaphorical. And that's simply not true. It is a metaphor, whether you (or I) think it's an appropriate one or not. [0] https://www.theverge.com/2015/10/8/9476199/dell-xps-15-2015-edge-to-edge-display-features https://www.theverge.com/2015/10/8/9476199/dell-xps-15-2015-...
  - kllrnohj 8y ago
    Dell doesn't call it edge-to-edge or all-screen in their marketing. Anyway looking at the dimensions of the iPad Pro 12.9" model it's 11.04 inches wide with a 12.9" 4:3 screen. The screen itself is going to be 10.32" wide as a result, putting the bezel at .36" or around 9mm. By comparison the XPS 13's bezel is 5.2mm.
    - oneeyedpigeon 8y ago
      They call it an InfintyEdge display...
      - IkmoIkmo 8y ago
        Ugh, I hate the way Dell lies! That's obviously not a metaphor. Also, whenever journalists and commentators write about Dell screens as being edge to edge, years before Apple, they're not lies, they're metaphors. It only becomes a literal statement that is obviously a lie, when Apple uses it. /s To everyone downvoting me above, you can disagree with the idea 'edge to edge' it's a proper metaphor to use for an iPad display with a 9mm bezel. I agree with you in full. You'd want something like 2-3mm bezels for that, at most. But to say it's not a metaphor is silly. It would mean that you think Apple, journalists and consumers, all or some of them, consider the edge-to-edge marketing statement to be a literal one, that must be taken literally, and is obviously a lie, rather than a statement which must be taken metaphorically. If you go to the CEO of Apple right now and ask him in an interview, do you mean literally edge to edge, or metaphorically, what do you think the answer would be? (apart from dodging the question) After that you could tell him it's a crappy metaphor to use. But telling him he's lying because Apple means it literally is just silly.
        kllrnohj 8y ago
        No matter what it's not a metaphor. You might want to look up what that word actually means.
        8y ago
deleted 8y ago
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cpuguy83 8y ago
"It's as fast as lightning" is a simile.