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Yes, you should A/B test headlines. Proof: 127% improvement in conversion rate

• paraschopra 16y ago
  Here is another case study where a single headline change had a big impact: Using A/B Split testing to refine your startup’s positioning: 90% increase in conversion rate http://visualwebsiteoptimizer.com/split-testing-blog/using-ab-split-testing-to-refine-your-startups-positioning-90-increase-in-conversion-rate/ http://visualwebsiteoptimizer.com/split-testing-blog/using-a... In case any one is interested, here is the complete A/B testing case study library of VWO http://visualwebsiteoptimizer.com/case-studies.php http://visualwebsiteoptimizer.com/case-studies.php (Just realized we are releasing one new case study per week! Five more are in the pipeline.)
• mhd 16y ago
  From what to what? Over what timeframe? What would have been the projected increase in conversion rate if the headline would've been untouched? A lot of marketing, not enough proper statistics.
  • paraschopra 16y ago
    Usually companies don't let us reveal the actual conversion rates (due to obvious reasons -- valid fear of competition sniffing that info). Projected increase in conversion rate is irrelevant here because this is an A/B test where half traffic saw original headline and half traffic saw new headline. So any natural increase of conversion rate in untouched headline would automatically decrease the improvement of new version.
• base 16y ago
  without numbers is difficult to take any conclusion from here
  • paraschopra 16y ago
    I know. But companies keep exact traffic and conversion numbers as confidential as they would keep their revenue.