3 ms·
I think the vocabulary you use is a little too extreme but I agree with the general premise that ads are a generally a negative thing and we really should recon
by simias 8y ago
I think the vocabulary you use is a little too extreme but I agree with the general premise that ads are a generally a negative thing and we really should reconsider if we, as a society, should be so accepting of them.
I think there was a time when ads made some sense. Before the ultra-connected world being able to actually tell your potential customers that your product existed was a real problem, especially for niche products that wouldn't otherwise be mentioned in mainstream media. If you invented a new type of lightbulb and you wanted to get the word out then buying an ad was a good way to go. In French "advertisement" is called "publicity" which reflects this pretty well I think, it's about making your product publicly known. Somewhat amusingly in Portuguese the word is "propaganda".
But does it really make sense anymore? Nowadays we are overwhelmed with information. I can duckduckgo for "best lightbulb" and get pages and pages of reviews. Word of mouth is easier than ever thanks to social networks (and without having to buy "influencers" to shill your product "organically"). There's no scarcity of information anymore. If your product is good you can get all the "publicity" you need without having to buy "propaganda".
Besides for many big companies it's not even about advertising a product anymore. It's about the brand. Everybody knows about McDonalds and yet you regularly see ads that don't even try to sell you a new burger or anything, just McDonalds as a brand. They want to be a part of your consciousness, a part of your lifestyle. I think the Portuguese people got it right after all.