Amazon freetime does a pretty good job of curating the apps that are available, even going to the level of getting custom versions of popular apps with the ads

Amazon freetime does a pretty good job of curating the apps that are available, even going to the level of getting custom versions of popular apps with the ads and social media features removed. That doesn't stop blatant adver-games showing up (I'm looking at you, Ever After High), but even there, the advertising is the same sort of environment advertising that we saw 30 years ago in GI Joe and He-Man. That's not new.