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At some age you are correct, but I don't think 5 or 7 is it. Kid's reasoning skills just aren't developed enough yet at 5 to really understand what advertisers'
by ballenf 8y ago
At some age you are correct, but I don't think 5 or 7 is it. Kid's reasoning skills just aren't developed enough yet at 5 to really understand what advertisers' motives are. Exposure will do little more than desensitize them to ads and instead let their subconscious absorb the message.
I'd rather my kids find ads jarring when they are exposed en masse to them rather than be too comfortable around them.
There are a lot of things that 5 and 7 year olds shouldn't be exposed to yet, not just ads.
- LitFan 8y ago> Exposure will do little more than desensitize them to ads and instead let their subconscious absorb the message. Good point. I guess helpings kids to learn to think objectively in general is the key to helping them think objectively about the things we shield them from when they're young.
- mixmastamyk 8y agoAgree there a lot of things kids don’t need, and the teenage years are a better time to expose them.
- Mirioron 8y ago>Exposure will do little more than desensitize them to ads and instead let their subconscious absorb the message. This isn't how it works. If a kid sees ads repeatedly then it initially increases their preference for them, but later lowers that preference again. Overabundance of ads will desensitize kids to them and will make them less interested in them. You shielding your kids from ads will likely make them more affected by ads when they get a glimpse of them here and there. Ads that affect you subconsciously are not the type you see on TV or on a poster. The subconscious effects of ads come from things like your kid repeatedly seeing you using tide pods to wash their clothes.