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A lot of comments about existing tools to spot fake reviews, and wondering why Amazon doesn't use them because the fake reviews that are dominating Amazon are c
by phyller 8y ago
A lot of comments about existing tools to spot fake reviews, and wondering why Amazon doesn't use them because the fake reviews that are dominating Amazon are clearly hurting consumers.
The long play for Amazon might just be that consumers gravitate towards the products that are actually sold by Amazon, because they can be sure that it should at least work. Eventually Amazon doesn't just control the marketplace, but is the only major vendor as well, and actually controls everything from the factory to the consumer.
- deleted 8y ago[deleted]
- comboy 8y agoIt's also that fake reviewers probably don't try to game 3rd party sites rating systems. It seems plausible that if you implemented the same algo that some spotting-fake-reviews site uses on Amazon, sellers would quickly find a way around it.
- phyller 8y agoYea that's a really good point. The best way for Amazon to deal with the problem is to curate the reviewers, not the reviews, in my opinion.