Because I don't want an armchair advisor w/ no skin in the game to give me advice on generic things like marketing, and product. I want someone who's invested i

Because I don't want an armchair advisor w/ no skin in the game to give me advice on generic things like marketing, and product. I want someone who's invested in the journey. They'll also have more meaningful advice b/c it means they've done the research into my product/market/competitors.