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Nothing new. As a marketer we look to optimise reviews as long as reviews were a thing, though tools are get increasingly sofisticated. And some businesses do t
by Gustomaximus 8y ago
Nothing new. As a marketer we look to optimise reviews as long as reviews were a thing, though tools are get increasingly sofisticated. And some businesses do this in more ethical ways than other.
The fix is the same as always, brand. Companies and distributors establish a reputation good or bad. You pay a premium or chase cheap and take the risk. This I suspect will be a never ending cycle.
- petra 8y agoBrand, coupled with independent and trustworthy review companies is one solution. nytimes has started showing reviews from the nytimes's "wirecutter" review department. When reviewing, they also offer the best "budget" choice, so often, even the premium isn't large.