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If you were a non-technical founder like Steve Jobs, well, perhaps. I am reading the book "iCon Steve Jobs". And here's a recount of the very early days of Appl
by fhe 16y ago
If you were a non-technical founder like Steve Jobs, well, perhaps. I am reading the book "iCon Steve Jobs". And here's a recount of the very early days of Apple according to the book:
Woz was working on the Apple II. Jobs saw a clever Intel ad. He called Intel marketing and found that Regis McKenna created the ad. After relentlessly calling the agency for weeks, Jobs finally wore down the secretary, and got a meeting with Mr. McKenna, and against all odds, persuaded him to take on Apple as a client. At the time, Apple had no outside investors yet. McKenna introduced Jobs to Don Valentine, who sat on the board of the marketing agency. Valentine said he'd invest if Apple brought on board a more experienced marketing guy. Jobs then relentlessly called Valentine for recommendations (there is a pattern here), who finally relented, and suggested Mike Markkula, who joined Apple and became one of the early investors.
That I'd consider a worthy non-tech founder. but then again, the traits that Jobs exhibited had nothing to do with MBA. I am not even sure there is anything distinctively 'business' about it. It's more just what PG called determinedness.