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Procter & Gamble Launches Widget To Convert Clicks into Water
- michael_dorfman 16y agoIsn't Mashable just a bit embarrassed about acting as an unpaid arm of P&G's PR department? Obviously, the widget is converting anything into water; what's really happening is that P&G has decided to donate some water, if and only if they can corral enough folks into generating publicity for them. Because P&G is responsible for the actual “donations,” bloggers can spend their time writing and producing great stories instead of sending out e-mails to ask for donations, which makes the contest more about helping the cause than promoting oneself. No, the contest is more about promoting P&G. And it is embarrassing to see a press release taken at face value.
- notAdvertising 16y agoSo, you would rather have them spend the money on prime-time ad spots?