What makes Facebook stand out here to me is just how difficult they've made for people to do create isolated social networks on a personal level, at least in my

What makes Facebook stand out here to me is just how difficult they've made for people to do create isolated social networks on a personal level, at least in my experience. It is possible to limit your Facebook feed to friends and family and filter out people spewing garbage memes and obnoxious political points. However, I have not yet found a way to turn off Facebook's annoying habit of trying to "prioritize" posts in your news feed even if you do not want to. There seems to be no way to say "I want to see all of the posts in chronological order from a select group of friends". Even the "most recent" news feed order does not seem to work as advertised, often skewing stuff posted a couple of days ago towards the top. I do have some family members on Facebook and in the past I would use Facebook to do things like share vacation photos, intended mainly for family members and close friends and the like. This now seems like an impossible task to do reliably -- there's no way I know that someone who hasn't seen my photos and want to will see it, from my perspective. So for me it's back to the ol' Smugmug and email. (I imagine there are other social networks that are able to work like I want, but most of my family isn't on it, and all of my family has email. This just works for me.) Facebook does have "groups" which do work quite well as you mentioned, and Facebook works well from my perspective as an announcement / engagement platform for businesses and hobbies. Much of their core social network however seems broken to me personally. (Regarding the parent linked article, I'm kind of curious where they are going to though and a better understanding of the reasons behind the shift. Most articles I've Googled don't seem to dive very deeply into these things beyond vague demographic musings like "Facebook isn't cool for teenagers" and mentioning Instagram and Snapchat as the replacement. The analysis level isn't even standard media depth to me, even more so than usual. If I look for articles on other things in relative decline where I do have a fair bit of insight -- like say NASCAR racing -- the general media articles actually seemed to (sometimes) make an effort to explain the often seem to make more efforts at explaining the declines, because the reasons are often multi-faceted. I have to believe that any Facebook decline is driven by a lot more details than "my parents are on Facebook".)