3 ms·
How to optimize SaaS landing pages for rapid comprehension
- dos4gw 8y agoAuthor here! Would love to hear if you have comments or feedback,or if you've done some similar research!
- barrystaes 8y agoOften overlooked is that not all SAAS are turn-key, where conversion is not a 2-minute endure with a stranger. For example SAAS meant to complement (relatively expensive) hardware. Conversion is important still, but decided vastly different.
- barrystaes 8y agoThe article shows a screenshot where a heatmap shows how users click on the "Get Started" button a lot and then goes on to state: Looking at these results, the CTA variation design results are much more focused, with hardly any clicks on other elements. I’m calling this a win. As if getting people to click this button was the goal. Which is is not, the conversion to an engaged user/customer is. The alternative there was a email input field plus button, which also received the bulk of the clicks, and immediately resulted in commited users providing vital contact information. For example, i would click this button to see whats hidden and subsequently leave the site anyway. Many users clicking this button as the heatmap shows are not actually engaged and converted..